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If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving! But those people come and go without trace! How do you know what they wanted? How do you know what would have persuaded them to take action? If you owned a real-life bricks-and-mortar stor Read More

Surviving and even thriving in this turbulent economic period has everyone looking to cut costs. From our newest and recently published Email Marketing Benchmark Guide, herefs a timely chart for marketers. It says: Keep email off the chopping block. Read More

Watch out for a new brand of consumer in 2008: the middle-aged Simplifier. She finds herself surrounded by too much stuff acquired. She is increasingly skeptical in the face of a financial meltdown that it was all worth the effort. Out will go luxury purchases, conspicuous consumption, and a trophy culture. Tomorrow's consumer will buy more ephem Read More

Yahoo is giving advertisers the ability to target ads by ZIP code rather than just by city and state. The ZIP code targeting feature analyzes a searcher's Internet Protocol (IP) address and manually-input user data, then serves ads based on their location. Read More

American business, typically a reliable Republican cheerleader, is decidedly lukewarm about Senator John McCain's proposal to overhaul the health care system by revamping the tax treatment of health benefits, officials with leading trade groups say. The officials, with organizations like the U.S. Chamber of Commerce, the Business Roundtable and Read More

What are small businesses doing to cope with the economic situation? Here are a couple of peeks from Utah and California. Read More

Cause-related marketing can increase sales as much as 74% in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University's Fuqua School of Business. After participants were exposed to either a cause-related or a generic corporate Read More

Nearly three-quarters of American employees think their companies should help extremely poor people around the world if they have the resources, according to a survey conducted by Harris Interactive for Millennium Promise and CareerBuilder.com. About half of workers cited social responsibility as the top reason their companies should help thos Read More

Most companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - those born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys. The survey asked C-level and other senior executives from around the world how they a Read More

How to stand out in a crowd and to better network yourself and your small business. Read More