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Employees don't generally quit without a great inner debate. At what point did this person begin looking to leave and what can you learn from them to benefit the rest of your staff? Here is a brief collection of resources to help you with this question: Read More

To all the usual reasons that small businesses are put up for sale, add economic woes this year. But even as for-sale listings rise around the country, so is buyer interest. The problem for owners is that prices appear to be softening. Brokers say buyers are often retirees looking for a second act, or laid-off executives looking for a busi Read More

Examples from an interview with Dan Ariely, author of Predictibly Irrational, on how companies can increase perceived value and get their customers to spend more by creating a decoy offer. The decoy marketing offer introduces false choices to make another choice look more appealing. We have a hard time valuing offers, but are relatively good a Read More

You know the expression "good things come in small packages." The same sentiment can apply to small businesses too. Entrepreneurs don't have to set their sights on building a mega-million-dollar business to enjoy a highly satisfying and lucrative entrepreneurial career. Read More

You can't close a sale through your website if you can't keep the customer there. Read More

William C. Dunkelberg, chief economist for the National Federation of Independent Business, the nation's leading small business organization, issues a statement on this week's federal minimum wage increase. Read More

More than a million low-wage workers will get a pay raise this week. The federal government's minimum wage is set to jump by 70 cents to $6.55 an hour on Thursday. The hike is the second of three annual increases in the minimum wage that were ordered by Congress last year, following a decade with no increase. Read More

Barack Obama unveiled a tax credit to encourage small firms to buy health insurance for employees. The proposal, elaborated in a conference call with reporters by the campaign's Economic Policy Adviser, Jason Furman, would provide small firms with a 50% tax credit against the cost of employee premiums. To receive it, a company would have to Read More

When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper. Offers for white papers and Webinars make up the bulk of ads in Web Digest For Marketers and the solo emails sent once a week to subscribers. I see what pops, and what lays an egg. Here are best practices gleaned after watching this marke Read More

In his book, The Age Curve: How to Profit from the Coming Demographic Storm, Kenneth W. Gronbach tells a story about stopping at the top of his driveway to retrieve the mail, getting back in the car and hearing his two daughters—aged 13 and 16—excitedly ask what came for them. Both, it turned out, received direct-mail offers from their favorite cl Read More