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CRM, Customer Relationship Management, is becoming integral part of organisations – big or small. To handle high sales volumn and manage different stakeholder in the sales process, FMCG companies rely of SalesBabu CRM FMCG edition. For more information please visit the site: http://goo.gl/geDHsY Read More

CRM, Customer Relationship Management, is becoming integral part of organisations – big or small. To handle high sales volumn and manage different stakeholder in the sales process, FMCG companies rely of SalesBabu CRM FMCG edition. For more information please visit the site: http://goo.gl/geDHsY Read More

Market research sounds like a complex process for academics. But, it’s actually really simple: it’s the process of learning about your potential customers. What's the best way to do it? http://bit.ly/1GyILsI
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You heard me saying numerous times that you can find new link building opportunities by spying competitors. But are all the backlinks of your competitors good?

No!

Just because they are ranking higher than you in Google, it doesn’t necessarily mean that all their backlinks are good. The truth Read More

Focus on What’s In It For Me (WIIFM), thinking from the journalists’ perspective as to why they care, to help your press releases and bylines rise above the noise and start getting the coverage you want. Read More

Blindly doing the same thing over and over won’t get you different results. Get off the circle. Get outside the box.

Here’s why your blogging strategy isn’t working!
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Sometimes B2B marketers get so focused on reaching C-Suite audiences that it's tempting to build our content marketing strategies around them. In Episode 143 of the Content Marketing Podcast, we'll talk about why this may not always be the best approach — and what to do instead. Read More

Do you see the world through rose colored glasses? Or blue? Or green? Or…..

As communicators our role is to understand the “color” of the glasses our target consumers look through Read More

Get into this awesome article on the benefits of identity driven marketing for your business! A must read article from my side. Read More

Infographics, like other data visualizations, are popular for their uncanny ability to digest loads of information and present it in a visually attractive and easily digestible format. Here are 10 steps to creating shareable Infographics Read More