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Learning how to converse on social media, knowing your audience, listening to their concerns, providing high-quality content and measuring your results, you can create successful campaigns to push your nonprofit to the next level. Read More

About a week ago I received an email from a reader.
She was looking for some business advice on a regular basis, and wanted to know if I was available to be her mentor.
My first response was essentially “thanks – I’m flattered”.
My second response was to politely decline (although I did give her Read More

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand imag Read More

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand imag Read More

Is sales something you struggle with? Challenged with creating a system that works for your business? Join me for a discussion about sales strategies that work. Former Advertising sales director and sales strategist and professional voice talent, Shann Vander Leek will be interviewing me about sale Read More

Branding starts with being active on social media. But Jayson DeMers writes that flooding your social networks with poor content can do more harm than good for your business (and personal brand). Read More

How do business owners/ executives encourage or inspire without being a good model? Becoming CEO of your small organization is a process of learning and developing as you understand your changing role, the roles of your team members and how the business works relies heavily on your ability to devel Read More

The proliferation and use of hashtags have grown to tremendous popularity that the use of this symbol have become associated to trends in social media. Read More

For business owners and investors alike, crisis and change create opportunities. Armed with new technologies and attitudes, Millennials are poised to start businesses that can transform today’s realities into the economy of tomorrow, but they're going to need some help... Read More

There’s a saying that ‘content is King’ and that to make it rule, you need excellent copy. While I agree that your web copy should be engaging, targeted and persuasive, I don’t believe that just having text on your blog is the solution.

Today I’m sharing just why it’s dangerous to put your trust Read More