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The idea of a home business is very attractive to many people. However, it’s also important to understand the realities of running a home business, including the fact that your homeowners insurance might not provide you with the coverage you need for your home business. Read More

Google+ and LinkedIn are both vying for top position among business networks, and both have their own unique characteristics to bring value. Social media has absolutely exploded, and digital marketing has proven to be an incredibly valuable tool in a business’s advertising arsenal. Read More

Every new brand faces two big challenges: growing through the acquisition of new customers, and establishing loyalty to the brand. Differentiation is the facet of marketing that sets otherwise similar brands apart. Read More

Pre-Hummingbird, the contents that showed up for a search, were usually based on the appearance of the keywords that we typed in. Not anymore. Read More

I am sure you have your list of favorite bloggers to follow, but if you have the intention to stay online for a while, then you should keep visiting and reading others resources, in order to build new connections or simply learn something new. Read More

Steve Blank, serial entrepreneur, professor of entrepreneurship, and author of the seminal book that launched the Lean Startup movement, has long fought to change the mentality of software startups and other entrepreneurial businesses. He’s succeeded—Lean Startup is now not only a commonly accepted Read More

For any business, the primary objective is to earn revenues. And for that, marketing the products and services in a proper manner is important. No matter what you do, you need to know how to persuade people to buy your products. Read More

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. They have enough confidence in their ability to deliver that they don’t worry about someone stealing the idea to get there first, and they don’t forget to listen carefully to critical feedb Read More

Question – What’s the perfect pitch?
Answer – The one that gets accepted.

Isn’t it crazy to think that we can be pitching the same concept, but depending on how we deliver it we can get two completely different answers?
So let’s focus on how to get the answer we want “yes”.
It starts a month Read More

I am often asked to include an interpretation of Twitter engagement in our monthly reports to our clients. Most of the time it is hard for people to gauge the return on investment of a simple feed. Our projects at the agency include working with bloggers and brand ambassadors at an event, trade sho Read More