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In discussions of entrepreneurship there seem to be two opposing opinions on the amount of work necessary to build a thriving, successful business. There are those that subscribe to the idea that owning one’s own business means never really having to work and believe in things like the 4-hour work Read More

Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. In the recent past, an increasing trend of online shopping is seen with people moving from buying product from a bricks-and-mo Read More

When people pick celebrity endorsers, they think they just need to pick the brightest star on the sky. Perhaps it’s because so many big-name brands get big-name celebrities in their ads. Read More

Since June 30th 2014, all employees have the legal right to request flexible working from their employer. This request must be dealt with in a reasonable way by the employer, the advantages and disadvantages being considered and discussed. As an employer, your first impression may automatically be Read More

"A company’s success depends on dozens of factors, but it’s ultimately public perception that pushes one organization ahead of the rest. Customers drive companies’ success." Read More

Avi Cohen and Matti Marshak were just a couple of young, hungry entrepreneurs in the big Internet jungle when they launched Pacific54. In this small business spotlight, Marshak recounts their entrepreneurial adventures including million dollar deals, aggressive marketing and learning to never take Read More

By this point, we all know social media marketing is imperative to any business. Check out these videos to see how you can use social media for lead generation and conversion in your business. For more information, check out our free ebook on the subject! Read More

According to a new research study, providing data on your nonprofit's impact will only leads to more donations if it's presented to a particular kind of donor. Find out when to use impact data and when not to. Read More

I was talking to a young entrepreneur yesterday that I mentor and it got me thinking about when I started my first business and how valuable it would have been to have someone to ask questions. I wonder how many mistakes I could have avoided by having someone to ask advice. Yоur friеnds аnd fаmilу, Read More

It's never too early (and in fact, starts to be too late around now) to start planning your holiday marketing efforts. Read More