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We all understand the dangers of using social media as part of your marketing plan; but what about all the positive impact it can bring via social commerce? Read More

In this whiteboard Friday video and post, Rand Fishkin of Moz.com lays down a challenge to content marketers. He also shares the criteria for producing unique value-added content that stands out in this crowded web. He touches on Five Criteria Points... Read More

Have you noticed that the really big startup wins in the last couple of decades have come from creating and dominating new market categories, more than just new solutions? Steve Jobs was a master new category king, by preaching the need for new thinking as he introduced the iPad, iPhone, and Apple Read More

Influencer marketing is a great way to build your brand using social media. Along my social media career, and more recently working with food influencers for my agency clients, I've noticed a few recurring issues when influencers and brands come together to work on a campaign. Here are 3 common inf Read More

Influencer marketing is a great way to build your brand using social media. Along my social media career, and more recently working with food influencers for my agency clients, I've noticed a few recurring issues when influencers and brands come together to work on a campaign. Here are 3 common inf Read More

The first step of building a business brand is deciding why you'll do it not what you'll do. You'll decide how your brand will be identified by other people - because your brand identity is a vision you have of your business.

We give some tips and timesavers here for your perusal - :) Read More

Building online reviews are just as important as any marketing strategy.  They form a psychological connection between the products and customer. Read More

For apps, landing pages can make or break the foothold of business. Here’s a list of why and what makes landing page an integral part of building an app before it is launched.
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Mark Zuckerberg started out with Facemash, a matchmaking site originally just for Harvard students; Apple struggled mightily to compete against IBM and Microsoft in the hardware and software business before specializing in streaming music and smartphones; 3M engineers were trying to create a super- Read More

Many business owners have difficulty finding the time to send out their estimates and invoices: Switching to web-based technology can make preparing and sending out invoices a much less tedious task. Here are 48 completely free online invoicing software applications that are ideal for small busines Read More