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People are innately social beings. We crave connection and interaction – specifically with other humans. Ten times out of ten, a customer is going to choose to interact with a person over a cold, corporate entity. This puts brands at a distinct disadvantage, but it doesn’t necessarily knock you out Read More

This is a once in a generation time of uncertainty for small business leaders. Owners are trying to navigate an ever-changing market while inspiring their team with an updated mission of their company.
On the Small Business Radio Show this week, I interviewed Sean Covey, who is the president of Fr Read More

TransUnion, the US consumer credit reporting agency, has launched free access to its ShareAble for Hires employment screening tools packages. The ShareAble for Hires package enables small businesses to conduct background checks on prospective employees safely, securely and within minutes.
The scre Read More

Stories about companies failing to do market research are all too common. For instance, the 1990s saw the introduction of a soft drink with little balls of gelatin floating in it. Sounds appetizing – not! Called Orbitz, the product reportedly tasted terrible too. It launched with an incoherent mark Read More

Register.com has announced new and revamped services to its platform infrastructure in a bid to improve its customer experience. The new offerings by the domain name registration, web site design and management services company come with improved pricing.
According to the company, the updated feat Read More

Both new and well-established brands are using social media to grow their following, generate leads and increase sales.

Building a brand using social media might feel like a massive undertaking with all of the platforms available to you. But it’s easier than ever to use social media to connect w Read More

This post explains how to shift your marketing direction during and after the Coronavirus. 5 marketing philosophies are examined. Positioning in marketing guide Read More

For successful investment in precious metals, one should consider these common points. Here are 6 tips for successful investment in precious metals. Read More

We will always have to conquer business crisis - which is why you need to be well-prepared to help you manage any future emergency that could occur. Read More

I have a tip for young people who want to achieve success in life. It has to do with a crucial skill that they'll need to have to be successful. And Anita Campbell gets a generous mention. Read More