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When marketing your business, your goal is to reach and engage with the most people possible. While email, websites and blogs supply customers with information, there is another medium that has proven to be incredibly effective at engaging prospects: text messaging. Read More

When you get an app for your small business, it has to work with what you already have. Any compatibility issues and the inefficiencies it creates will result in additional pain points until it is fixed.
Zoho has more than 40 apps for small businesses which work together seamlessly. In addition to Read More

The second quarter of 2019 ranks as the most active for business sales over the last decade. The data comes from the Q2 2019 BizBuySell Insight Report, which looks at the national business-for-sale trends and transaction activity. Read More

One of the benefits of today’s digital technology is the efficiency it has introduced to small businesses. Enterprise-grade solutions are now readily available at a price point small business can afford.
The latest effort in this endeavor is the expansion of the partnership between Mastercard and Read More

Think about project staffing on a tight budget. Many businesses find it a difficult task. Businesses need to be able to find the right balance. When assigning staff or budget to a project, ensure that the company makes the best use of people’s skills. And makes the best use of company resources too Read More

Want to stay up to date with the latest social media marketing tactics?
Then constant education is necessary.
Social media is fast and furious, and what worked last year won’t necessarily work this year — heck, what worked last month might not work this month!
No matter your industry and no matt Read More

If you want to differentiate your brand and want to ensure that your marketing message isn’t lost in the spam folder of the recipients, you should consider customizing the newsletters.if you are in one of these five businesses, you have to use a custom newsletter design.
Read More

Many authors hire ghostwriters. But how do you know if you should? This handy flow chart will help answer the question: “Should I hire a ghostwriter?” Read More

All too often I encounter organizations who do not place enough value on the importance of a consistent and responsive social media presence. This is not necessarily intentional. Many just do not know what they don’t know. Read More

Most people think innovation is all about ideas, when in fact it is more about delivery, people, and process. Entrepreneurs looking to innovate need to understand the execution challenge if they expect their startup to carve out a profitable niche in the marketplace, and keep innovating to build an Read More