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As a business advisor, I meet many business professionals and aspiring entrepreneurs who are anxious to be their own boss, or have an innovative idea to start or acquire a new business. I have to tell each of you that starting and growing a new business is a long hard road, but can be very exciting Read More

Learn how to find the ROI of all your marketing campaigns using a simple WooCommerce UTM tracking solution. No coding needed. Read More

Discover unique naming strategies for your T-shirt business, from creative brainstorming to legal considerations. Read More

Are you struggling to get more engagement on your Instagram posts? If so, you’ve come to the right place. In this blog post, we will discuss the optimal time for Instagram posts to help you maximize your reach. As well as increase the chances of getting more likes, comments, and followers.

With Read More

Whether you’re brainstorming for your next product launch or mapping out marketing strategies, visually organizing your thoughts can be a game-changer. Enter Canva’s newest innovation: Whiteboards.
A Visual Catalyst for Idea Generation
According to recent research, approximately 65% of individual Read More

A-B testing is a great way to compare online marketing strategies or tools to see which one is working better. It’s a cost effective way of pitting everything from web pages to email campaigns against each other so you get the best ROI. Using this method, you’ll get the numbers and statistics to se Read More

Can you imagine business without the barcode? Ten billion or more times each day, electronic scanners read data encoded in black-and-white codes—barcodes—printed on or affixed to physical goods in a store or a warehouse. Where did the ubiquitous barcode come from?
On The Small Business Radio Show Read More

TikTok has unveiled its latest venture – the TikTok Shop. The feature will introduce shoppable videos and LIVE streams right into users’ For You feeds, and it already has a massive potential audience with over 150 million users in the US,
With the viral trend #TikTokMadeMeBuyIt, highlighting users Read More

A decline in optimism among small business owners is evident as the NFIB’s Small Business Optimism Index dropped to 91.3 in August, reflecting 20 consecutive months below its 49-year average of 98.
Inflation remains a significant concern, with 23% of small business proprietors naming it their prim Read More

Starting an entrepreneurial business, or maintaining the competitiveness of a mature business, requires innovation. Yet everyone I know seems to have a different perspective on what constitutes real innovation, and why is seems to happen so rarely. Another challenge is to debunk some of the common Read More