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Video marketing channels on YouTube can be a powerful public relations marketing tool for large or small business promotions --

Taking advantage of free video postings on YouTube should be a must-have component in every company’s marketing tool box. A video adds a dynamic element to company mess Read More

When you create your own website you want to put fresh new ideas on your home page. The big challenge is to keep on finding new content. Read More

So you have a great idea that could turn into a successful company, but to get it off the ground you need some cash. But how to get investors?   Read More

Are You Prepared for IPv6? Relax, you probably are – you just don’t know it. Even though this might sound like the latest pandemic, surviving IPv6 won’t require a single inoculation or even a booster shot. Why are we even talking about IPv6? If you haven’t heard, the last bundle of web addresses wa Read More

A more effective way to sell involves a simple three-step process: ethos, pathos, and then logos. Just in case your Latin is a little rusty, ethos, pathos, and logos are the three corners of Aristotle’s “Rhetorical Triangle” – the use of language to persuade. Ethos is credibility, pathos is empat Read More

Results are great, but they are the end of the process, and can only serve as lessons for the next cycle if results were short. Leveraging and managing leading indicators allow you to get ahead of the curve and drive results. Read More

If you don't attend to small business legal issues you will wind up throwing more money out the window than you bring in at the door, as the saying goes. I wanted to recommend this list of legal tips for anyone who has not yet read them. They can be a tremendous resource, and, I think, open your ey Read More

Daniel Sundin, Community Manager at PETCO, discusses the way his company uses social media to boost its brand. It's true that lots of small businesses use tools like Twitter and Facebook too, but what can we learn in our strategies by taking a look at the big guys and how they market their brands o Read More

Authority is important for a writer as it helps you to lead and influence your readers to accept your ideas, thoughts, suggestions and offers. Read More

A custom made or one of a kind product/service will help you make your mark. Here are 5 reasons why the custom made business wagon is one ride you should take. Read More