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Marketing, although still widely misunderstood by most small business owners, is a common term used today, and it feels like we've used this word forever. It's only when you think back, and realise, that actually it's a fairly new concept. I was pondering this recently... Read More

A recent Christmas event in a major metropolitan city was full of marketing lessons. Promising a "magical show....and the grand arrival of Santa into the city", the event missed its mark, by a lot. While I suffered through the evening, I couldn’t help but consider the marketing lessons to be learne Read More

Alot of businesses miss the value of “listening” when it comes to their social media strategies. Many see their Facebook as a medium in which they can use to broadcast their promotional messages, whenever they feel like it. Although this is a long term benefit of a well received social media strate Read More

Age can be a wonderful thing; the latest fad no longer holds the same allure, the promise of success is tempered with a little more maturity!

Having lived through the dot.com bubble and watched the rise and fall of numerous businesses promising the new world of B2B and B2C it has enabled a sligh Read More

You have nurtured the relationships and developed a vision of the perfect future. Now it is time to give your final presentation. Or is it? Read More

One of the realities of being self-employed is that sometimes you have to act in a way that is somewhat mercenary. Sometimes, as a freelancer, you have to ask for higher rates. Read More

I’ve been doing some strategic planning of late (something I do literally at 40,000 feet sitting in coach) and one of the things that I decided I had never done was articulate the values I hold for my organization. Read More

As gadget junkies and those of us concerned about the mobile space evaluate the release of Windows Phone 7, I wanted to take a look at a couple stories that have made headlines recently concerning BlackBerry, iPhone and Android. Read More

Munish Gandhi came up to me and asked me to check out hy.ly‘s newest app – an apparently very easy-to-set-up Facebook welcome tab, for what he calls “Very Small Businesses.”

This is a term he credits Navin Ganeshan of Network Solutions for (disclosure: my client, but they had nothing to do with Read More

SEO, like romance, is a process. You don't knock someone head over heals one day and they'll forever eat out of your hands, sending you little hearts or flowers. You have to put forth the effort to keep them interested. Read More