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Success in sales is dependent upon your ability to differentiate your product or service in a crowded field. More important still is your ability to differentiate yourself as a salesperson. Work on these three ideas to improve your ability to differentiate! Read More

1) Momentum can cause friction. Don’t be moving so fast that you forget your community.
2) To build a big network, build many interconnected communities.
3) If you’re going to be disruptive aggressive and edgy you also have to be able to take what you dish-out; with a smile!
4) A social media listening strategy has to be applied on-going and consistently if you want to maximize ROI.
5) Google Read More

I can’t think of too many people I would less like to be around than the “idea guy” or the “I thought of that guy.” And two of my favorite blogs have called them out.

I have nothing to add. I’ll just point you to them... Read More

Profit margins are key to business success. Project managers need to be aware of their importance and business owners must not be afraid of them. Read More

Some people say advertisement is a big waste of money with the advent of social media but I do not agree with that statement. It is an important part of marketing and there’s no escape from that fact. There are some that are created so professionally becomes an art on itself. Unfortunately, this usually isn’t the case these days.
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This is attribute #6 of the Top Ten Attributes of a Guerrilla Social Media Marketer. (unedited excerpt from my upcoming November 2010 book published by Entrepreneur Press and co-authored with Jay Levinson):

#6) Free and Variable

It is important to use free digital give away’s that have real value and customer benefits. Then of course we need a variety of paid options to upgrade to. One size Read More

When you are running a small business on the Internet your design is the key to your overall success. However, there are a lot of small businesses on the Internet today that are not aware that there are basically four key elements that they need to consider. Read More

In continuation of the previous blog post (if you missed it, click here), I will discuss the answer to the questions posed. That is, what kind of marketing strategy would best fit each of the mentioned businesses? Read More

Salespeople open relationships. Opening relationships is built upon the ability to prospect. Follow these steps to improve your prospecting results. Read More

There's a huge difference between ringing up customers vs, caring for clients in your local business. Read More