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In the past, it was possible to hide negative customer sentiment from other customers; if you were unhappy with a brand, product or service you could only share this with your immediate network via word of mouth but this is not the case any more. Every comment on blogs, articles and campaigns are public these days. This is good because people really are interacting with each other but there is a Read More

Creating new markets instead of competing in current markets can help your business in more ways than you will ever imagine. Read More

Small start-up businesses don’t usually have the resources to launch huge advertising blitzes in multiple media formats. In fact, even if you are already in business, chances are you don’t have an extensive cash allocation earmarked for promotion, or you’ve tried many different advertising approaches and vehicles and haven’t hit on a really successful campaign yet. You aren’t alone!siness Start-U Read More

There is evidence that small business is starting to see the value of social media for their operations. As it has been with search marketing it is likely that a majority adoption of the practice will take a considerable amount of time but it looks like the movement is underway, to a degree. Read More

If you struggle with tracking your time on client or company projects, you might want to check out Toggl for time tracking.  It is a web-based time-tracking Read More

The role of the professional salespeople continues to change, and it continues to require more critical thinking and creativity. In order to succeed in sales, professional salespeople need to be resourceful, and they need to bring their creativity, their imagination, and their ability to identify and manage resources to bear on their prospect and customer’s challenges and opportunities. Read More

One of the ongoing debates with white paper marketing is whether to require user registration for your white paper or to offer it as a free download.

This blog post will provide you with some valuable advice on how to use both methods as a way to measure which tactic is more effective in generating high quality leads and new business opportunities. Read More

Encrypted emails can enable a company to handle more business online, without concerns of sensitive data ending up somewhere it shouldn't. Read More

For many businesses, the prices your vendors ask can make or break you. And even if price is no object, your vendors' abilities to deliver products or services on time, while avoiding errors or damaged products can control the fate of your business. However, if you take care to negotiate contracts with your vendors that protect your business, you can create a long-term relationship that will help Read More

Enthusiasm transfers emotion from the salesperson to the prospect, right? Enthusiasm is contagious, yes? Enthusiasm breeds more enthusiasm, correct? Enthusiasm sells, doesn't it? Or does it... Read More