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You've decided to take the plunge and open a franchise. You've done your due diligence, secured your financing and have your opening date in sight but the hard work is far from finished. Now come the tasks of hiring, scheduling, managing, attracting and retaining customers while sticking to your franchisor's proven business model. Read More

For B2Bs, mobile's arrival means their marketing must also change if they want to maintain a presence in the media where their audiences have already migrated. On that imperative, here are five reasons why mobile marketing is prime for B2Bs, along with five key questions that B2B marketers should be asking themselves. Read More

If you are supervising or managing employees and you want to know if they are sure about how to complete their latest assignment. How do you go about finding out? When we want to get our message through, how do we talk to our employees? Are we doing a good job at communicating with each other? Here are some suggestions on effective employee communication: Read More

Integrated Marketing Communications is the overarching term used to describe all of the different ways you communicate with your community. Read More

Is your website welcoming and easy to navigate? Do your visitors see a professional representation of your business? Do they get the customer service they deserve? It's all about the usability. Read More

Desktop software may soon be a thing of the past. This is especially true in collaboration applications–the kind project managers and work groups use. Web-based solutions from SaaS (Software-as-a-Service) providers are quickly replacing networked office servers. The reasons are compelling. Read More

Here's a short video explaining the 2 tools I find most valuable for successfully organizing social media marketing today.

A reporter from a major national magazine recently asked me about how to organize your social media marketing efforts. Our conversation got me thinking, so I recorded this video for you as part of my new Scott Fox Online Marketing Show.

The video includes details of h Read More

So many small businesses start blogs, only to fizzle into mediocrity, or even worse, stagnant pages that haven't been updated in years. If you're looking to start, or simply revive your blog, here are some good pointers. Read More

The creative process takes time. If you ask me to provide you with some creative ideas, out of the blue, you may not be impressed with my answers. Moving a project out of the conscious line of fire, and into the subconscious allows a new perspective and breakthrough creativity. Read More

We have all heard the infamous sales mantra–ABC, Always Be Closing. But what about Openings? This is the essential question Anthony Iannarino, of The Sales Blog asks, what’s more important the opener or the closer? Read More