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A key part of small business marketing is ensuring your potential customers are aware that your brand exists. Here are three simple tips. Read More

Watch your language! If you are not specific with your wording, then you are giving yourself permission not to succeed. Other goal killers are words like “I’ll try”, “I’d love to, but…”, “I wish I could do that, but…” I am sure you know where I am coming from with this. Read More

Personal Branding - “Who are you?” A poem by Oscar Wilde. Is personal branding important in the current job market. Read More

If you've ever wondered how to get financing for your small business, this clip from Bloomberg on Demand may have some of the answers. Read More

In 'real world' shopping you can look your customers right in the eye, chat with them and thus understand what they want, or guide them to a certain item. And if they come back again and again, it's partly because they like you or your staff, as much as liking your product (unless you're in a specialized field). Read More

You think your business has it rough? The people of Battlestar Galactica have lived through a recession you wouldn't believe. Read More

The question of how to franchise a small franchise is often pondered by small business owners who believe they have a great idea and hope to take it to the next level. Selling franchises for your small business idea is the holy grail for many entrepreneurs, the gold at the end of the rainbow when they can spread their idea into ever larger markets and perhaps step back from the day to day operati Read More

Business productivity and success are often thought of as the roadmap for any business. While business success comes through proper productivity, you are leaving out one important ingredient, how the business is managed. Read More

Stories of Zappos, the online shoe retailer, and how they have pioneered a new way of doing customer service, using social media, and selling products online are now all over the business and trade media. From their policies such as paying new recruits to quit within their first 60 days (arguing it costs less in the long run) to having a manifesto of ten principles that guide their customer servi Read More

Small business owners are a unique group of individuals, are we not? We spend hours on end searching for ways to acquire new customers and improving our business practices. Small business marketing can be a walk in the park for some entrepreneurs, and be stressful for others. I'll go over the different marketing strategies most used, and what kind of results each can have on your business. Read More