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The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More

Dirty ovens need help, folks. You heard right. An Oven-Cleaning franchise IS the help! Cmon. Folks that live in the UK will actually pay a "technician" to come over and clean their fish and chip encrusted ovens? No offense to my... Read More

Are you hoping to connect with bloggers and get the word out about your product or service? Are you hoping that you can find someone who’s interested in what your company is offering, and then share the pertinent details so that hopefully the blogger will write a decent story about you, maybe even include a few links? Let’s talk about it. Read More

Constant Contact, a leading provider of email marketing tools, just announced it's first ever awards recognizing outstanding email campaigns by franchisors and franchisees. The Franchise Excellence in Email Awards will recognize outstanding achievements in email marketing in three categories as... Read More

Today’s podcast is with sales technology thought leader John Cousineau who is President of Innovative Information the creators of Amacus. John and I have had a number of coffee chats and debates around why and how to use technology and social media to improve sales performance and customer experience. The nexus of sales and social media seems to be happening in the CRM and Social CRM space. The Read More

What would you think if I told you I didn’t have time to talk to my customers? Or if I told you that listening to my customers isn’t a high priority for me? You’d look at me like I was... Read More

As a marketing consultant to small and mid-sized companies nationwide, I spend a great deal of time talking to business owners about the importance of marketing and communications, and the tremendous value these functions can deliver for their enterprises – but only when orchestrated strategically and effectively. As part of these discussions, I often ask if a dedicated marketing plan is in place Read More

I am clever. You can tell because the title of this article rhymes. I am also trendy which means I have been the victim of some pretty terrible movements in fashion, hair, you name it. I had a bowl cut back in ’95, I owned cargo pants from Old Navy in ’98 (which I am going to resurrect in 2010), Read More

One of my favorite exercises is brainstorming startup ideas with other entrepreneurs. You can gain a lot of value from a fresh perspective. When “pitched an idea” for brainstorming or feedback I tend to go through the same 7 key points and questions each time. Read More

Happy New Year! To celebrate, I’m going to follow a time-honored tradition and invite you to make some resolutions. Let’s figure out a few things you can do to make your Web marketing more profitable in 2010. It’s a good time of year to assess your overall marketing plan, figure out what’s working and what isn’t and focus marketing efforts accordingly. Read More