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The 80/20 principal, also known as Pareto's Law, states that around 80 percent of the effects comes from 20 percent of the causes. In other words, 80 percent of the outputs come from 20 percent of the inputs. So, following this same theory with an online marketing strategy, 20 percent of the online marketing that you are partaking in (be it Soci Read More

Here are five tips for small business hit by natural disaster that may help you survive the worst that Mother Nature can visit upon your venture and employees. Guest Blogger Dawn Rivers Baker provides these suggestions in a recent post at Small Business CEO about how to deal with the ultimate unpredictability in business. Hopefully, you will never Read More

IBM owns that technology, which is waiting to be patented. This remote control, designed by IBM scientists, allows you to “autoblog” on social sites such as Facebook, Twitter and MySpace about whatever you are tuning into at any point of time. Read More

SOCIAL networking has taken the world by storm and has become a way of life for many. Teens engage in social networking to reach out to other people and to have their voices heard. Slowly, though, it has also become an addiction! Social networking platforms have proliferated over the years. In Malaysia, many young people started out using Friends Read More

Confused about social media? You are not alone. Many business owners feel overwhelmed by the idea of establishing a presence in the social media world. But, it`s not really that complicated. At a recent Vistage webinar for its CEO members, social media experts said your company is missing out on a prime opportunity to engage customers in social con Read More

Two of the dominant trends of the Internet over the past decade, social media and e-commerce, have overlapped very little and without much success. Retailers have tried to cultivate communities of shoppers with similar interests on their sites, without much uptake. Plenty of brands set up Twitter and Facebook pages, only to find that marketing to c Read More

It's a familiar cycle: early adopters flock to a new band (The Strokes), technology (Palm Pilots), or fashion (trucker hats), and as soon as it becomes mainstream they bail. A recent New York Times piece raises worries that this is happening to Facebook, with users quitting because they've become obsessed, or feel their social lives have become Read More

This great post by Seth Godin on marketing may seem like it's against marketing but it's really not. In fact, it's kind of a return to a long held theory of Seth's that ultimately you should market people what they really want not what you need to sell. Now, the question becomes how in the world can you figure that out and this Seth doesn't e Read More

Corporations that have 1 million or more Twitter followers Read More

Over the years, Google's products have won praises and support from its users. Its products such as Gmail, Google Docs, Google Map and Google Analytics have truly improved our lives in many ways. However, this success was not welcomed by some and in fact, has been envied by Google's (many) rivals. With Google getting stronger and better by the da Read More