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Entrepreneurs and marketers get hung up on getting their first ideas as "perfect" as possible. But actually your first idea is just a vehicle to the best idea, so just get started! Read More

You might have been aware of the term Marketing Funnel, with the “marketing funnel” model, your prospects gives you their email or physical address in exchange for getting something free. Over time, you move your prospects into your marketing funnel by introducing them gradually to purchasing your high-end products and service, by “funneling” pros Read More

How can you take your small business global? In my interview with international marketer Cindy King we discuss the tools, approaches and core concepts that can make your cross-cultural marketing strategy a success. Cindy King is a Cross-Cultural Marketer & International Sales Strategist based in France. She uses her dual background in sales & mar Read More

Most small business owners and entrepreneurs now realize it's important to have a presence on the Web so that your customers can learn more about you and even shop for your products online. But just being on the Web isn't good enough. You also have to be an authority on the Web. Think about your company for a second. What ever widget you sell y Read More

If you don't live in one of these top cities for entrepreneurs MOVE! Just kidding. Actually, with Internet technology it seems likely just about any place could be a good place for starting your small business venture. Still, this slide show with commentary from Inc.com is an interesting overview of cities that rate highest for successful startup Read More

Follow-up phone calls are a fast way to get to know new foreign markets. They are simple to do, do not take up much time, and inexpensive with today's international phone services. This is how systematic telephone follow-up becomes a key tactic for any international market entry strategy. Read More

By the end of this year, Twitter will have strategic statistic tools available for businesses on its site. This tool definitely comes with a price, which has not been discussed thus far. Read More

In a further continuation of my series of quick social media tips (check out 5 Tips for Getting More from LinkedIn, 5 Tips for Getting More from Facebook, and 5 tips for Getting More from Twitter), I'm covering some overarching advice today as I believe small business owners and marketers need to think strategically about social media use, perhaps Read More

Let's face it...together. Some days we're less motivated than others. That's ok. Here's 8 ways to make that drop in motivation short-lived. Read More

Although communication may appear to be natural and easy, it is not as simple as it may seem. Good copywriting skills can improve your sales and marketing and help you to get better results out of low-cost marketing methods. Read More