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Harry Potter inspired? At last! Entertainment Weekly, a Time Warner Company magazine will start the ball rolling to making this a reality. While The Daily Prophet has moving pictures, Entertainment Weekly will have advertisements played in video. Read More

Toshiba recently launched this interesting campaign in the US, that pitts two small-towns against one another to see who can do more interesting things with laptops: Boring, Oregon and Normal, Illinois. Yes, these places really do exist Read More

Social media is becoming more and more relevant in the marketing industry.

Besides big brands like Dell, Whole Foods, Pringles and Zappos, many small businesses are pouring time and money into this new media.

However, the big brothers didn't just throw their money in without sophisticated matrices to measure their ROI. But how about us, the smal Read More

The author tells the story of a seller who wasn't bought by his best friend - the media buyer. Read More

These 10 tips for using Google Alerts in your small business come from Small Business Informer and are a great resource for any small business. Bloggers have long known the value of using Google Alerts to keep up with breaking news in their niche and to get topic ideas based on the latest buzz. No matter what your product or service, you'll find Read More

Every franchise company needs to have a clear understanding of the type of person with the best chance of success in their franchise system. Although a blank statement such as 'veterans make great franchisees' is not correct 100% of the time, it holds a lot of truth. Check these five reasons why veterans make great franchisees. Read More

"We are in the twilight of a society based on data. As information and intelligence becomes the domain of computers, society will place more value on the one human ability that cannot be automated: emotion — will affect everything from our purchasing decisions to how we work with others. Companies will thrive on the basis of the stories and myths Read More

In this great guest post from theorist Seth D. Brown on Jeff "Ski" Kinsey's blog, Seth looks at how to avoid spreading yourself thin in the small media departmnent. Instead of worrying about all the applications out there, Seth suggests looking at what each service does for you and avoiding redundancies that consume too much time and return lit Read More

Virtualization is a great way to protect your company from natural disasters. Learn more about the benefits of a virtual environment here. Read More

Yet Another Fanpage (YAF)- 4 common mistakes that most make when promoting their facebook page and how to fix them. Read More