BizSugar.com › User › lyceum › Voted

In the marketing business, we learn through people's experiences, our own adventures and theories we gathered along the way. However, not everything we learn is true or rather, true forever. Theories change as behavior, trends and environment evolve. Many things that are widely believed in are no longer true (or never was). Read More

In the marketing business, we learn through people's experiences, our own adventures and theories we gathered along the way. However, not everything we learn is true or rather, true forever. Theories change as behavior, trends and environment evolve. Many things that are widely believed in are no longer true (or never was). Read More

Not always productivity is the answer. Productivity might be the question. Doing better is the answer. Read More

Self discipline requires only 5 things: clear goals, incentives, constant assessment, interference management and opportunism. Read More

As we shop online, you see various "certification" logos. Better Business Bureau comes to mind. Another logo we often see is the TRUSTe logo. For those who don't know, it's a symbol the screams out "this web site is secure" Read More

Partner marketing is really another way of saying, proactively teaming up or partnering with other small businesses to increase sales.Whilst it is not a new concept, it is generally conducted by many small businesses by accident. They use it as short term promotional offer versus it being proactively planned and implemented. Read More

Ann Howard is a general business counselor at SBTDC, University of North Carolina, Wilmington, takes a pass at this oft discussed aspect of starting a business. To be honest, business plans come in all shapes and sizes and the type of plan often depends on whether you plan to pitch to investors, seek financing or just go out and start looking for Read More

Buying an existing business has certain advantages over starting a new one. For example, says certified public accountant Amber Hill, buying an existing business allows you to get a good picture of how much you'll be able to make off the venture based on past sales. An important tip is to ask around to determine the business's reputation in the Read More

Small business bookkeeping is important for the health of any small business. If you don't have a good set of books, you don't have very well business, says Daniel Diener, co-owner of the Business Success Center in Central Texas, in this informative video. Though Diener says keeping books is probably a business owner's least favorite task, it' Read More

Any salesperson would be foolish to ignore the potential of this amazing sales tool. Read More