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It's possible to put many of your marketing activities (tactics) on autopilot—in fact, I highly recommend it. At least that way you'll be marketing on a regular basis! However, I do have a caveat. Read More

Let's imagine your customer has just purchased a new barbecue grill, or an entertainment center, or a sunroom. How should the salesperson handle this engagement opportunity? Read More

Lots of folks are joining the ranks of “business owner” as a career path these days. Some by design and some, unfortunately, because they have little choice. Many of these business owners are choosing to open up coaching, consulting and service businesses in part because it's so darn easy to do. The barrier to entry is sometimes little more than p Read More

The folks at Wordtracker, a paid service that is a great tool for discovering and choosing keyword phrases for your web site based on things such as search popularity and competition, pointed out a little Firefox add-on to me recently that some bloggers might find rather handy. Read More

The success or failure of the vast majority of all small businesses has little to do with the desire, marketing scheme or the great idea that created the business. While these three items must be present in every successful business, solid fundamental management principles will allow a small business to prosper and succeed. Read More

On August 12th, BestBuy, the multinational consumer electronics giant faced a “too good to be true” challenge. In error, they posted a 52 Samsung Digital TV for sale at $9.99 on their website . On the surface, this is a simple story. Yes, a too good to be true story. However, there are several additional currents that should be challenged and inve Read More

I've read a lot of articles lately about using LinkedIn this one is different in that it takes on the topic of specific tools and why to use them. Do you have any favorites to add to the list? Read More

Lisa Wood's blog post about how to use StumbleUpon to grow your small business is the first in a series of posts about using the social bookmarking site as a powerful marketing tool to promote online ventures. The post begins with a simple introduction to the site and an explanation of how it works. Next come posts on how StumbleUpon can help you Read More

Are you making the most out of social media? Here are some great tips I gleamed from the Seattle Chamber's latest event: Developing a Social Media Plan for Your Business. Read More

Sarah Evans-Toyne pens a compelling piece about Twitter and the social media circles. Read More