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Every investor is looking for the “dream team” of executives to put his money on. Often I find that experienced investors flip to the management page of a business plan, even before they read the product description. That’s how important the people are. What are investors looking for in the CEO and Read More

If you do have some sort of a marketing budget, then one of the cheapest and most effective ways to generate leads is solo ad marketing. A solo ad is simply finding someone in your niche or industry who has a large list, and asking them to send out an email to their list. Read More

Staff writing for blogs can be a good way to make money as a freelance writer. But you need to be aware of the drawbacks. Read More

If you have a store or office, are you taking strides to become part of your small business community? Do locals know about your business and tell others about it? Finding ways to be a known member of your community can help you grow your business. Read More

With Google and other major search engines focusing on helping people find high-quality sites in their search results nowadays, having a solid professional SEO strategy for one’s business web presence is more important now than ever to the success of your website. Read More

In today's competitive world the need to differentiate your business is key to growth. Here is one business that is doing it successfully by embracing simplicity and specialisation that we can learn from. Read More

But Challenger Buying is, to say the least, very challenging for the customer---more so than it is for the sales person to do Challenger Selling. At it's core, it's about risk, change, readiness, and priorities. Read More

One of the realities of today’s workforce is that you need a marketable skill if you want to make money. Not only do you need to be good at what you do, it also helps to have soft skills to help you enhance your ability to do your job and earn money. Read More

Every email sent to an affiliate threatening them with "termination" unless they do something (and here it doesn't matter what the affiliate manager is asking for — putting up links, traffic referrals, or lead/sale generation) is a big thick nail in the coffin of the affiliate program. Even in trad Read More

Since my husband began working as an adjunct professor at two different universities, though, we have less to worry about. But a loss of income due to an injury could still cause difficulty for our finances. So I have disability insurance. Read More