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When it comes to running a small business, hiring is almost always a good sign since it often coincides with a company's expansion and development. But as economic uncertainty reigns supreme, the decision to bring on another employee is one that should be weighed carefully. Read More

Employee feedback is a hot buzzword these days—a plethora of studies show that workers, especially younger ones, crave constant input from the boss about how they’re doing. But are you providing the right kind of feedback? Recent academic research reported in Strategy+Business offers some thought-p Read More

It’s never a bad idea to do something different on your blog. Doing something out of the traditional content can be a nice change of pace for your viewers, but most of the time that change of pace is either doing a video blog instead of text or bringing in someone for a guest post, but they are exp Read More

If you run a service business you may think you can't offer up your services as products and have them on your website so your customers can buy. This is an opportunity many are not taking full advantage of and it is not that difficult to do. Read More

Google Panda, Google’s latest search algorithm update, is rolled out to help people find high-quality sites in Google’s search results and identify low-quality pages and sites by lowering the rank of sites with low-quality content. Read More

I've stepped back from the constant pressure to deliver clever and compelling blog posts. I've stepped back from the Tweet flow, striving to get those all-important RT's...from swapping witty repartees with my Facebook pals...from agonizing over requests to connect on LinkedIn (This has always been Read More

Would it not be helpful to know what your visitors are actually “clicking” while they are on your site and visualize how they navigate on a given website page? Read More

Starting up a new Twitter account...let's see how it's done. This is the first part of a multi-series experiment to see how good Twitter is for traffic these days... Read More

These days many potential customers will have their first experience of your business by checking out your website. Despite this, many businesses pay too little attention to how visitors behave when they first come to their site. What can we do to make a better first impression? Read More

Email newsletters offer one of the highest returns on investment in online marketing, second only to search marketing. But it only works when you do it right. Assuming you have interested subscribers; the following are the key parts of an email newsletter guaranteed to bring you success... Read More