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So, how do Batman and his utility belt apply to content marketing? Content Utility: the idea that you can step in with the right information, at the right time, in the right way to help your audience. Be your customers’ Superhero! How? Stay tuned... Read More

As a preface, at this time of the year, we all have a tendency to reflect a little. It's a chance to look back at the year and think a little about what has happened and to begin to establish plans to go forward. Over the past couple of days, I've been thinking about how privileged I am. Over the p Read More

Last night HE came for me. The BUSINESS GRIM-REAPER. Death himself!

He took me on a terrifying journey through the graveyard of failed businesses.

Frightening. Haunting. Other-Worldly. It's where seemingly good businesses go to die! Read More

A prediction of what the author sees as a possible coming change in the way search engines rank pages in the results pages, as we get closer to the Semantic Web. Read More

This is the time of year that many of us are thinking about what we didn’t do in 2010 and what we should do for 2011. Even professional online marketers have a long ‘to do’ list of things to improve their online marketing performance – made up of tasks to specifically improve ROI or something to s Read More

Before you start the New Year, make a quick analysis of your current business condition so that you can make the appropriate adjustments. Review every aspect of your business so that you are clear about your position, how and why you got here and where you should go from there.

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Screw-ups happen. Sometimes it’s our own goof. Sometimes it’s someone else’s goof, but we’re the party responsible. Sometimes we just happen to be in the wrong place at the wrong time. Doesn’t matter. When the customer is upset or simply has unmet expectations, somebody has to step up and hand Read More

Ignoring market and customer trends only hurts your business in the long run. Giving rational reasons why you are not taking advantage of the trends doesn’t really add up. Here's an example. Read More

Customers are talking about your brand online. Are you listening to them? Reputation management is important to your brand identity. Read More

PR or social media pros looking for comprehensive, global database of media, writers and prominent bloggers on Twitter? Check out Media on Twitter, it's fantastic.

My new favorite find is Media on Twitter. It’s exactly what the name implies (how clever) — a comprehensive database of media on Twi Read More