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Sometimes it is noticing the little things that can attract customers. When you focus on unmet needs of customers it can lead to new products or services. Here is one example meeting unmet needs to attract customers. Read More

I've been writing a several posts about social technologies and social selling  (Hiding Behind Social Selling  and What's All This About Social Selling).  Read More

I can hardly believe that it’s already June. Now is a good time to look ahead to what the rest of the year holds for your home business. Read More

Developing nations are not going to cede power to the US and Europe out of gratefulness. So the West needs to face up to reality - their brand is loosing out. Read More

Here are four questions that help you separate good advice from bad advice that can kill your startup or small business. Read More

For every task a customer wants to achieve there are steps involved. For example if you want to cook a fish meal one step is to get fish. You can do it yourself or you can let a fisherman do this step for you. By looking at customer steps instead of solutions it can open up opportunities. Read More

There's a lot of talk about social selling.  When you peel it back, it's a lot of talk about technology--choose your favorite; Twitter, Facebook, LinkedIn, Read More

What does Game of Thrones' shocking Red Wedding episode have in common with small business owners? Much more than you might think! Find out in today's blog post... Read More

What does it take to build a reliable blogging community? This is my question as I am trying to answer it while telling you as it is in this post. Read More

Tired of seeing a “0″ in your blog’s share buttons? Here are 7 blogging blunders that are costing you a loyal readership. Read More