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You’ve finally hired that employee you were looking for and you’re breathing a sign of relief. Not so fast! There’s still one crucial step in the hiring process: Bringing the new employee on board in a way that makes him or her feel welcome, part of the team and ready to get to work. Try these thre Read More

Winning in business means knowing your numbers.
Without the right business reports you may be losing without knowing Read More

It is sooooo important before launching off into any new business venture or path to take the time to make sure it is the right fit. Don’t assume, don’t try to make it fit because you like the color or the style, KNOW it is the right fit.

This means doing your research. It means looking at the b Read More

Customers make buying decisions every day. Some are difficult because brands all seem the same. Other buying decisions seem to bring them a sigh of relief. Often customers will select brands with attributes that help relieve drivers of stress.
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Despite the hype, many small business owners are having a hard time justifying the expense of a social media marketing effort – and for good reasons. For one, it’s hard to be certain what a social media marketing effort even means. Talk to four social media experts and there’s a good chance you’ll Read More

Interest in launching a successful startup is up again it seems. Perhaps that's due to the news of the recent acquisition of Tumblr by Yahoo last week for $1.1 billion. The purchase is likely to net Tumblr founder David Karp something in the neighborhood of $220 million. Don't you wish it could hap Read More

As more consumers make purchasing at the shelf-edge, it's vital for retailers to know how to make the most of every shopper visit. Here are great tips on how to improve your promotional signage and shelf-edge ticketing and improve your margins in the process. Read More

By Theodore Buch

The quality of the proposal makes a huge difference between losing and winning the contract. For writing winning proposals, it is essential to say right things in a right manner. Some of the contracts are won just because of the correct proposals.

In this article, we will dis Read More

By Melissa O'Connor

What is marketing automation? Marketing automation is a category of software. It streamlines, automates and measures marketing tasks. It can help operate marketing tasks more efficiently.

Marketing Automation isn’t just for large companies, SME’s are also using it as well. Read More

One of the most common failures I see in startups is lack of focus. Unfocused entrepreneurs boast that their new technology will generate multiple disruptive products for consumers as well as enterprises around the world. Investors hear this as trying to do too many things with limited resources, m Read More