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When marketing your brand the more you know what your customers want the easier it is to have a strong relationship. It is often a trap to generalise or base your assumptions on what you think or hear customers actually want. Here are a few areas to consider:
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When Sen. John McCain delivered the keynote address at the National Federation of Independent Business 2008 National Small Business Summit last Read More

In Tom Peters’ The Little BIG Things, on Item #46, he makes the point that “Everything Passes Through Finance.” It’s such a important, yet too often ignored critical success factor for sales people. In virtually every situation, Finance is always somehow involved in the sale. Sometimes, it’s ju Read More

While visiting The Ford Story in preparation for an upcoming project I came across their Rules for Ford Social Media Engagement. (Found at the bottom of their Read More

Starting a blog can seem like a daunting exercise better left for another day. With increasing importance being placed on the commercial value of a blog, it's better not to leave it too long. Read this post for 7 tips to help you get started blogging. Read More

In order to be Amazing in our business maybe we should concentrate on being the best we can be, providing outstanding service to our customers rather than being obsessed about what our competitors are doing... Read More

I’m constantly surprised by how poorly many sales people communicate within their own organizations. Sales people complain, “I’m not getting the information I need to finalize my proposal to the customer,” “My customer isn’t getting the service levels I committed,” “I’m not getting the support I Read More

I was reading a post on a forum the other day from a guy who was outraged by the poor service he'd received in a restaurant. The guy had gone to the trouble of typing up a detailed post describing the entire dining experience and naming and shaming the offending restaurant... Read More

I finally understood what relationship I would have with SEO in the future. SEO is not a tool to build blogs. SEO is a tool to market a blog. You can’t imagine the freedom I felt when I realized that I can blog how I want without worrying about the thousands of different SEO tricks. Read More

It would be a mad world if we ALL looked at life and said 'what will make me the most money?' I want to be/do that... There is only enough room for one David Beckham and only one Brittany Spears. Read More