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Before you start on the SEO for your site, it is important that you know your goals. What metrics you monitor, what kind of content you write, what keywords you target. All of these and more will vary depending on the goals you have for your website and your campaign. Part 2 of our 12 Post SEO Guide Read More

Would you give a discount to a client who announced to hundreds of online friends that they were shopping at your store? Do you want to make your physical location a hot spot online as well? Marketing with geolocation technology like Foursquare, Gowalla, and the new Facebook places, you can reach and engage a new group of clientele. Read More

Did you know that mom’s are a powerful force when it comes to household purchases? 85% of all decisions are made by moms including 91% of all new home purchases and 92% of all family vacations Read More

In sales as in other aspects of life, it is not how big, but what you can do with it. Sellers need to focus on the impact of their solution for the buyer rather than how big or bad it may be Read More

it’s time for another round of the Sugartone “Sweet Business Blogging Contest”, a competition in which we are again collaborating with our good friends at Bloggertone, the business blogging community.This time our theme will be “Making your business amazing” and we’re also happy to announce the sponsorship of Hewlett-Packard with some fantastic prizes for the winners of the contes Read More

The internet, and specifically the rise of social media, has made it even easier for folks to pursue ruthless ambition to succeed online. A major part of online success is being able to see through the smoke and mirrors that many personalities put up around themselves.

With the internet making anonymity and disguise so simple, many people set up illusions that simply aren’t themselves. I often compare this to the classic 70s game show, “The Dating Game.” It’s easy to sit behind the partition and try to impress the “contestant” with how charming and clever you are. But sooner or later, they will step around the partition – that’s the moment of truth. Will they be surprised with what they find Read More

In every conversation with Steve, he tells me interesting small business success stories that he has encountered as part of his research. Steve will be speaking at the GrowSmartBiz Small Business Conference, organized by Network Solutions and the Washington Business Journal, on Nov. 5 in D.C.
He also is involved with analyzing the Network Solutions Small Business Success Index, which is co-sponsored by the University of Maryland’s Smith School of Business. It surveys the competitive health of small businesses twice a year. The latest report to be released in September indicates that small business owners find marketing and innovation a challenge. I wanted to get Steve’s opinion on his experience researching small business innovation and on other new trends like co-working.


Read more: How are small businesses working through innovation challenges? - Washington Business Journal Read More

You have a very short period of time to capture the attention of visitors to your site. If you don't grab them and keep them moving forward on your website, they will go elsewhere. Here are the ways to keep your audience on YOUR site.. Read More

We have all heard this question before when we meet someone for the first time, “What is it that you do?” A lot of us probably hate getting this question if you haven’t taken the time to fully develop a clear marketing message for your business that you can share with others. It is surprising too, whenever I go to a networking event I always get this question and I ask it too, but what is surprising about it is how many people put very little thought in a marketing message. Whenever I ask this question more often than not I get a very simple generic response like I’m a small business owner, I’m a lawyer, I’m in sales, you get the point. This tells nothing about what you really do Read More

Family Ties...Kevin Holker has moved back to Minnesota, to join his dad's thriving franchise business, after spending four years as an active duty member of the US Air Force. Matt Holker, (Kevin's father) originally opened Spring-Green Lawn Care in Rogers, Minn. with one of his three... Read More