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Many in-house marketers have told me how their company doesn't understand the importance of content marketing. They struggle, argue and often get no support to complete tasks. Read More

As a small business entrepreneur, you need to discover customers’s purchasing behavior and position your product in a way that will make them buy. Read More

Sending out a survey to current and potential customers can be a great way to unlock insights and determine a path for your business. Here's how to do it. Read More

What are the three major attributes of effective communication skills?

Question: what are the three major principles of effective communication?

Here they are:

In order to be a good communicator:

1. Communicate clearly
2. Communicate rationally
3. Communicate positively

Clearly me Read More

Guest blogging helps you obtain high quality relevant links that can increase your Google PR (page rank) in while driving more traffic to your website. Read More

When you are looking to grow your business today embrace simplicity. This means to look at it from your business's perspective. And from your customers’ perspective. This was highlighted last week discussing with a small business owner how to use simplicity to grow his business. Read More

I'm a great advocate of Radical Simplification.  Our worlds are too complex, we seem to keep piling things onto everything we've done in the past.   New Read More

As the Electronic Shelf Label (ESL) becomes a viable solution for retail networks, retailers must carefully consider the impact to their ticketing strategy. This post contains a mini buying guide for any retailer thinking about adding electronic shelf labels to their retailer store. Read More

A study shows 85 percent of businesses now use some kind of smartphone in their regular business operations. Meanwhile more of your customers are now mobile. If you're intimidated by mobile technology and aren't sure how it can be used to help your business grow, look no further. This post tells yo Read More

Twenty-six-year-old David Karp is the ultimate rags to riches success story. With today's announcement that Yahoo will buy Tumblr, a social blogging platform he launched in his mom's apartment at at 21, Karp is now a mega-millionaire. Think your small startup can't make it big? Read this story and Read More