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Have you ever made a mistake when marketing your products or services? Most of us have and if you have not made a mistake yet, you probably will at some stage. The key point about the mistakes made in marketing is what you learn from them, understand where you went wrong, what were the reasons and not repeat the errors. Here are a few ways to avoid making marketing mistakes Read More

Sales is a metaphor for a number of things in life, sports, art, sex, you name it. But in the end when you look at sales as an art form, executed by an artist, you can't help but think that sales is itself a metaphor Read More

Are there certain styles of marketing that just won't work in Business-To-Business promotion? As effective as the "But Wait...There's More" commercials are for a certain style of low price commodities, can using the same techniques damage your brand? Or does pushing those leads through your sales funnel to convert just a few customers at the end of the process make it all worthwhile Read More

Whether it's here at BizSugar or on any other social media community, commitment is key and passionate users will always get more out of the experience. Just ask our own BizSugar "groupie" Heidi Kalman whose great posts inspired this one Read More

About a month ago, I switched my email newsletter provider from MailChimp to Aweber so I thought I'd talk about my experiences with the 2 services Read More

The first recording of this episode started with the recommendation that all sales reps should start a blog. After pondering a bit on the reasons behind the recommendation though, it became clear that a prediction was more appropriate Read More

In a bid to improve customer service in its Cadillac showrooms, General Motors is turning for help from one of the world’s top outfits for making patrons happy — Ritz-Carlton. Smart move. Ritz-Carlton is known for exceptional customer service that inspires loyalty. That we all could be coached by them. Read More

Business-blogging is the best way to market a business! But what about "burnout?" What about writer's-block?

It's time to put the FUN back in it! Here are some biz-blogging and marketing lessons from "The Dead! Read More

Claims made in your marketing communication are important. However if there is not any substance behind the claim then it can damage your brand’s reputation and affect your customer relationships to say the least. Before you make claims especially the marketing claim of being Number 1, ask yourself these questions Read More

Outsourcing your non-core business activities to virtual assistants brings along the additional responsibility to ensure that you get the maximum out of this model. Though one of the key benefits of outsourcing is to stay away from all those time consuming and non-productive activities; you still need to ensure that the objectives are met. No, it’s certainly not hard to get the best out of your virtual assistants rather it’s easy if you follow these simple yet effective tips Read More