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Have you got it clear in your minds what action you want to customers to take? In marketing jargon I am talking about marketing objectives.Unless you decide on this it is really difficult to choose the right marketing tactics to implement to achieve these objectives. Here are three key actions you want your customers to take. Read More

Whether you are a business-owner without the time, writing skills or resources to sustain a blog, or a writer looking to break into a niche-profession, the marriage between businessperson and blogger can be a match made in heaven Read More

If you are going to network, don’t dip your toe in the water… Dive in head first!

I am a big proponent of networking and referrals for professionals, from generating referrals from your clients and contacts, to getting involved in formal and organized networking groups.

What I can’t figure out is.. Read More

You have to ensure that all your decisions are calculated and based on sound information. This is why research and measurement are the two most important aspects of marketing – the rest are just execution tools, and that is where much of the art comes in. Read More

Do you know where your customers and prospects need help? Do you know what pain they're experiencing? Have you ever asked them? If you have, do they always say, "Nothing"? Read this post to find one simple question that can help get past the barrier Read More

As a business-to-business (B2B) professional, does the pervasive use of Twitter mystify you? Do you think of it solely as the domain of bored teenagers and Hollywood stars? I understand. I did, too, until I tried it — and now it's a vital component of my marketing strategy and business development. Here are 9 tips to help you understand why and how to use Twitter to your advantage Read More

Glance, one of the software tools in my Sales Stack, introduced a very interesting Sales 2.0 concept in their post on Building a Custom Sales 2.0 Toolkit. They framed it in the analogy of the more traditional software stack.

I think they created a very useful analogy Read More

This leads you into the trap just working n projects and needing new customers to have a healthy business. It can also mean that you get swamped with work for a time and then nothing, so you need to attract more customers. If you change the way you think about your services and how you offer them you could be surprised at the additional solutions you can actually offer your customers.

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After eight years of blogging, I have started a new business site for sole traders (sole proprietorship) with a publishing platform called Squarespace. I have used Blogger, Tumblr, Posterous and Wordpress during the years. You are welcome to follow my web journey as I am developing my new site Read More

Have you heard about Wibiya toolbar? I think I first saw it on Amanda's site, My Recipe Finds. I have then found it on other sites, e.g., John Jantsch's Duct Tape Marketing and Robert Scoble's Scobleizer. Please spread the good word by sharing the posts via Facebook, Twitter, Digg, Buzz, BizSugar or by email. This feature is powered by AddThi Read More