BizSugar.com › User › m4bmarketing › Voted

Like it or not, marketing executives are expected to deliver great presentations. And while some marketing executives are competent public speakers, practicing the following advanced tips can take a communicator from “good to great”. Public speaking, like any other craft takes discipline, commitment and plenty of practice. Read More

Competing against bigger players in your market can be tough. The usual marketing tactic used is to lower the prices which is not a healthy option for your business. This is the story of how a small business went up against very powerful competitors. Read More

Surprisingly, sometimes saying no to your customers can actually help you to better serve them and increase the profitability of your business. Learn how to do it now. Read More

Two of the keys for marketing success is to keep your key customers happy and the way you give customer service. This is obvious, however many of you are missing a simple opportunity and you may not realize it. It all has to do with customer complaints and how you manage the experience with your customers. Read More

Competitive intelligence 2.0 is just the latest benefactor of Web 2.0 technology. As with other genres tagging on the 2.0 moniker competitive intelligence is getting a face-lift because of this open and interoperable tech philosophy. Your opportunity is to take advantage of the advantage before your competitor does. Read More

We cannot keep deferring to the apparent authenticity of others to guide our own lives. We have to build our own. Read More

In order to communicate effectively with our target market, we need to know them. Too often we make marketing decisions based on what's important to us rather than what's important to our customers. Read More

I’m continually amazed at how many B2B sales folks are not yet making social media a serious part of their sales process. Half of those people are apprehensive about trying something new and the other half believe it will be a big waste of time.

My hope is that following these 10 simple principles will get you over both of these hurdles. Read More

New Rules of Business Guides for Woman-owned businesses.

OPEN created 3 New Rules Guides to provide women business owners with valuable information and tips, including expert insights focused on Marketing, Management & Finance. Familiarize yourself with these helpful resources to help grow your business. Read More

Steve Garfield author of RISE's must read books for entrepreneurs Get Seen with tips and tricks for getting started with video. Steve also points out the benefits of casual video for business. Read More