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If you’ve already got a customer list for doing research, doesn’t it stand to reason that you would use that list for more than just asking questions and collecting feedback? Read More

Particularly in entrepreneurial and family owned business situations, the pursuit of personal happiness is the key motivator. This article helps business owners learn how they can maximize their happiness through learning about the ‘right’ and ‘wrong’ of happiness motivation, ‘the why’ of happiness motivation, and ‘the science’ of it. Read More

When potential customers are waving buying your product or service or wanting a refund what do you do? Do you engage in a dialogue to understand what the problem is or do you just give them the refund? This is a story how one company tipped the balance in their favour and gained a very happy customer. It all started with a simple email. Read More

They've just broken the barrier. They are now at #100....This really different company has a licensing opportunity for entrepreneurs, that is really starting to take off.. Read More

You may have heard from numerous experts that now is a great time to do hiring for your small business. With a harsh economic climate and high unemployment, there is an opportunity here to pick up some great talent and be able to grow your business too. But how can you attract and hire the people you need both now and after the economic downturn resolves? About.com's Susan Ward of Small Business Read More

If you checked out the #smbiz Twitter chat a few weeks back you’ll recall we focused on mobile marketing for small business and entrepreneurs. As we discussed during the chat, this is going to get big in 2010. Read More

It cannot be denied that “Customers are now King, and Queen!” In times when we need to retain our existing customers like never before, and encourage new ones as much as possible, it is absolutely essential that the bar is raised on all aspects of customer management and interaction so that we deliver exactly what our customers expect and more – without exception. Read More

Riddle me this, Google execs and PR department: Why did Google choose to market its search engine—probably the only product that doesn’t need advertising—in a very expensive Super Bowl commercial? That, Google, is the only real question we have for you. Why market something that’s already a winner in its space and beyond? Google’s search engine already holds roughly two-thirds of the market. Read More

One effect of suffering from the "can't see the forest for the trees" syndrome is that a SME Business Owner can start to live wholly in their own world, and eventually lose sight of the bigger, business picture. I call this affliction SME Blindness and this article explains what to do about it. Read More

Is your customer service focused on your marketing efforts or improving the customer experience? Is every interaction with your customer base an opportunity to sell more product? Is there ever a time when you should suspend your marketing activities? Read this post to find out when marketing can kill your customer service. Read More