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There are so many marketing tactics to choose from today that it can difficult to know which ones are going to give you the best return on your money and time and strengthen custimer realationships. One way to make the marketing tactic choice easier is to select your marketing strategies first. Your marketing strategy is your overall game plan. Read More

Books and articles admonish salespeople to "find the customer's pain." This can be valuable, since relief from pain is most certainly a motivation for buying. But are you missing out on Read More

Many of you may shout of course not, that is rubbish as customer care is at the centre of small business marketing. Well doing a Google search may suggest otherwise. Read More

Customer service is one of the most important elements of marketing and the steps you take to keep your customers informed when problems occur can strengthen or harm the relationship. Read More

If you're feeling the pinch of reduced cash flow and overwhelming choices in the marketing of your business, it can be easy to overlook the simple things you can do to improve your positions. One of those simple things is taking some time to think about your marketing mindset. I am not referring to positive thinking, though that does have its plac Read More

David Zinger, founder of the Employee Engagement community, shared these three tips recently. They work. He's used them to grow this community from a few hundred members in May 2008 to over 1700 members currently: http://employeeengagement.ning.com Read More

Whatever is the opposite of a Green Thumb, well that is me. As I was talking to a friend the other day about my misadventures it dawned on me that there are marketing lessons in what I have been doing. Read More

There are so many possibilities if you think about it. However it is an important piece when building strong relationships with your customers to gain these insights from both a business and personal aspect. Read More

It is well known that it is far less expensive to retain your key customers than continually chase new ones. Whilst it takes time to build loyalty and trust here are some simple tips that you could build into your small business marketing kit and start implementing today. Read More

Deborah Shane, of Train with Shane, shared these tips in a conversation with me recently. They work. If you're considering entering the social media pool, try them. Read More