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Steering is a very valuable activity, whether driving a car or driving a career. But steering won't work if Read More

It is natural for international clients to be curious or nervous and they may have a certain apprehension about doing business abroad if this is their first time, or if it is the first time they are doing business with you. An easy way to build trust is to deliver what you promise. Read More

A simple question about whether your client is happy may not give you the feedback you would need to hear from your international clients. It is important to remember the cross-cultural communication challenges that stop you from learning more about your cross-cultural clients' expectations. Read More

One of the biggest challenges in cross-cultural communication is that different cultures simply do things differently, and when you do not adapt appropriately this effects your international business. Read More

I met Ginerva from Six Apart at Blogworld in 2008. I use Six Apart's Typepad blog platform for all of my blogs and websites, and Six Apart just keeps getting better. Ginerva is the community manager for them, and she just rocks! Read More

Identifying which customers represent the greatest value to your business helps you develop an effective marketing plan and put in place the marketing strategies and marketing tactics to: Retain your most valuable customers and keep them loyal, attract customers who have the same or similar characteristics to your most valuable customers. Read More

Sometimes failure is a good thing. Read More

Want to know more about small business branding and get some important tips about how to get it right? In this great video Jeremy Shoemaker of Shoemoney.com, a blog dedicated to making money online, shows you how deceptively easy it can be to brand your business or product (or even yourself) with little money and few outside resources. The big tak Read More

Here are some very strong reasons for investing in a franchise of your own. Having a dysfunctional boss could be the clincher, here... Read More

Wouldn't life be easier if you an inbuilt warning system that you are approaching dangerous ground that could harm your business's growth. To be successful in marketing your small business you need to be able to read the warning signs so you can take the necessary action and avert the dangers. The good news is that you can set up and run a sim Read More