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Okay, maybe not quite as exciting, but to experience a great holiday or to enjoy success with your business there are a number of similar actions you need to take. When you plan your holiday or develop a marketing plan for your business you are more likely to enjoy a greater holiday experience or in the case of your business increased sales and pr Read More

How to use culture-customized content within an international social media marketing strategy... and to take a new foreign market entry one step at a time. First to create relationships and connect with new markets and then to learn how to adapt sales and marketing for new international clients. Read More

A competitor has just started a 50% off price promotion. What do you do; panic and do your own 50% off price promotion, ignore it or quickly work out what is best for your business and customers? Read More

Everyone wants to be appreciated! Read More

How are you faring with your marketing efforts?Are you achieving the results you want, retaining your key customers, attracting your preferred customers, increasing sales? Read More

What can a bride and bridegroom teach you about marketing? A great deal actually. From the recent wedding video there are 5 simple marketing lessons that can help you achieve success in your market. Read More

You may not know it, but if you're taking a stab at social media marketing and you're doing it on a whim, then you're setting yourself up for failure. As with any other business tactic, you need to have a clear plan and manage expectations. Read More

Could you use a 40% increase in your productivity? What if you could achieve that with taking one step? That step is engage your employees. Read More

Do you really know how your customers think, feel and behave towards your small business and your competitors? Successful marketing for any small business starts by knowing who your customers are and what they need and desire. You need to communicate with the people who matter most to your business and do it better than your competitors. Read More

As small business leaders, failure is a routine part of our day. Success depends on how we respond to these failures. As one proverb said "Fall down 7 times, get up 8." Read More