BizSugar.com › User › m4bmarketing › Voted

For the simple reason you will enjoy greater success with marketing your business or brand.You have heard it said time and time again that it is all about your customers. However, if you don't have an obsession you will never really find those opportunities you need to drive your business forward. This applies whether you are a solo business, have Read More

Part of striking a healthy work-life balance that I often talk about with clients is not thinking about work when you're taking time off from work. If you've organized things right before you left, you shouldn't have to worry about your business commitments while lying on a beach somewhere. Read More

When cross-cultural challenges effect international sales, remember that we all respond to stories. When prospective clients hear a story where they can identify themselves, this usually brings questions to the surface and opens the dialog. Read More

Every business at sometime has lost a customer to a competitor. Losing a customer, especially ones that you have enjoyed a good relationship with in the past can leave you feeling many emotions such as hurt or even anger. Often, however we never take the time to find out why they have left or more importantly how we can win them back. Read More

With so many marketing tactics available it is tempting to do a little bit of this and a little bit of that. However this approach usually does not produce the results you desire for the effort you have put in. If you look at successful brands then you will find that they conduct marketing campaigns that have marketing tactics that all fit tog Read More

Whether your customers are consumers or other businesses, understanding their buying behaviour is one of the important aspects needed for small business marketing success. Customers will base their buying decisions on both rational and emotional reasons. Gaining a better understanding of your customers' buying behaviour is based on knowing the fo Read More

Have you ever been too demanding as a customer of other small businesses? If you have, then you may have missed out on opportunities to increase sales. As small business owners we are often asked for recommendations. Read More

Before you jump in and conduct an email marketing campaign, there are a few areas you need to consider to see if it is the right marketing tactic for your business. Read More

The simple reason is because Time is Money. Every hour, especially if you are a service based business that you spend on implementing marketing tactics for your small business is actually costing you time that otherwise may have been spent on generating income. Read More

Whilst there is no doubt there are many more than nine marketing mistakes to avoid, these are ones that could be holding back your marketing success and are really quite simple to avoid. Read More