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Just as we celebrate Earth Day by setting up processes to preserve our natural resources – recycling and reusing products like paper, glass and plastic – content marketers must consider how to conserve their scarce resources, namely content, budget and employee time. Similar to being green, content Read More

If you already operate a blog, you know the value it can provide your business as a marketing tool. But before you hit publish, there are seven things Kate Toon believes every blogger should ask themselves first. What do you think of the list? Read More

Don't feel like an expert? Act like one anyway. Here are tips for becoming an expert, even if you're a newbie business owner. Read More

By Sean Rosensteel

I recently had an interesting call with a client about whether or not he should build a mobile app. It’s no wonder why he was curious – last year comScore published a report that confirmed 82% of “mobile media minutes” are spent on apps instead of within the device’s browser. Read More

Friday Finds by @KeepUpWeb is a series to keep you up to date with what’s happening with WordPress. This week features links to posts on WP security. Read More

For more than a decade, interactive agencies — including search agencies — represented the next generation of advertising. Bolstered by the widespread adoption of digital media, interactive marketers became the established advertising professionals. But as technology continues to evolve at lightnin Read More

You work hard to gain customers. And a simple customer retention strategy can help ensure they keep buying. Having a strategy in place doesn’t have to be complicated or expensive. Here are a couple of tips to help you develop a customer retention strategy. Read More

One of the easiest tools for do-it-yourself publicity is to subscribe to reporter query services like HARO (Help a Reporter Out), Reporter Connection, Source Bottle and the like.

(Those are services used by journalists and bloggers to find experts and information for their publications.)

Just Read More

Think the contestants on Shark Tank have it made? Think again. Here's what getting VC funding is really like behind the scenes. Read More

Don't get burned by bad web developers! Here's a list to help you answer What questions should I ask before hiring a web developer? written by a real developer Read More