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The web, it turns out, is extremely important in the job of a PR professional. Much more important today than it was even three years ago.

It used to be your website was an online version of your corporate brochure. But times, they are a changin’. Your website now needs to be a living and breath Read More

Earlier this week, I wrote about investing in human capital to help increase total net worth. It generated quite a bit of offline discussion with some readers. The one that stood out for me came from a rather unexpected source. Today’s post includes the highlights of that conversation. Read More

Many entrepreneurs and book authors have tried to market what they've created themselves but haven’t successfully secured media coverage. Read More

Social Media monitoring tool HowSociable is one of the best tools for monitoring and tracking your brand online. Read More

Of course there is value in ranking in the top spot in Google. We’re not trying to tell you there isn’t. However, it’s important to understand that rank isn’t the only way to measure the success of your SEO efforts. It’s a good idea to keep an eye on rankings because too much fluctuation could be a Read More

Let’s face it, consultants have a bad image. Businesses want experienced people who get their hands dirty, rather than experts who give presentations, make recommendations, and disappear. Even consultants don’t like their job, since they don’t often get to see results, and too much of their time is Read More

Learn how to get your profile picture in the search engine results by setting up Google authorship and using the rel=author tag on your WordPress blog. Read More

Informative blog post and presentation about Building a Business from a lifecycle perspective. This blog is not intended to imply that using a lifecycle approach to conceptualizing the birth and growth of a business is the only conceptual framework that might be useful. Read More

When starting out in business, you just want to make some money. And at some point, you should be in a position to reap the rewards. Because you have an established customer base, you have something to work with. The smallest tweaks can make a big difference to your bottom line. Read More

Our clients ask us how to effectively market to mobile devices. To them it is the wild west. In the same way a web site was new and scary 10 or 15 years ago, mobile is that scary beast now. Plus there is a lot of confusion and misinformation out there about what mobile marketing is.

This post ai Read More