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It is easy to complicate your marketing. Unfortunately, it can affect your business growth. If you look back in history, you see many successful men and women have taken up the challenge of leveraging the power of simplicity. And they have been successful and made valuable contributions. Read More

You and your customers face many problems. Yet there is one shared by both and it can have major effects on your business. The major problem is stress. And to get more customers, businesses that relieve the buying stress will come out in front.
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One of the most entertaining stories is about the financing of the western half of the railroad. This consortium began from the central California laying track eastwards while the other started simultaneously in the Midwest building eastwards. The plan was for the two to meet in the middle and conn Read More

Sending your clients holiday gifts is a great way to show your appreciation. Here are tips for better gift giving. Read More

You probably feel busy, running from place to place, trying to get everything done. The truth, though, is that you likely waste more time than you think. Capture that wasted time, and turn it into productive time. Read More

It’s never been easy to be a large business, when I worked at IBM the employees often described the company as “a slow moving dinosaur”. It wasn’t anything ‘personal’ about IBM, it was the fact that it was so large that it took longer for messages to be filtered down through the masses. It was also Read More

True story highlighting the importance of differentiating between knowledge and experience. Experience does not mean you know everything. It does, however, mean that you have a pretty good idea where to look and how to evaluate what you find. Read More

Link exchanges (“You link to me and I link to you”) are strictly banned by Google as a link scheme. A link scheme is “Any links intended to manipulate a site’s ranking in Google search results.” Well that means any link is a link scheme, right? Isn’t the whole point of link building to improve your Read More

If you are a small or home-based business owner, especially one who often does business on the go, a good virtual office service may be essential. But before you spring for the services of a given company or location, make sure you keep the following considerations in mind... Read More

Learning to communicate to a global audience is one key to success in international markets. Sometimes it can be the greatest challenge. Here some members of the BizSugar community talk about the difficulties involved. Read More