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In recent months, some Facebook page owners have noticed that their accounts are driving much less traffic to their websites than they used to. In some cases, Facebook clickthroughs are down by as much as half, despite a huge growth in likes. Read More

How does your small business’s digital marketing strategy measure up? A recent study from BIA Kelsey, Local Commerce Monitor Study, Wave 16 found that small businesses are expanding their digital marketing efforts. Some 40 percent of small and midsized businesses in the study say they plan to incre Read More

Google is a great resource for searching online and finding information that you need. We all know this. But Google’s product offerings expand beyond search. For anyone serious about marketing their website Google Analytics and Google Webmaster Tools are essential because these tools provide you wi Read More

How to find out what your visitors need? If your website is focused on one narrow topic, the visitor’s intent is pretty obvious. But what if your website features multiple topics or one very broad topic? In that case, you would want to invest some time in researching Google Analytics (or your web Read More

A new study by technology solutions provider CDW polled small-business owners and found that more and more, they’re relying on mobile devices for everyday business tasks—and that reliance is accelerating rapidly. Here are some of the trends uncovered in The Mobility Edge: CDW’s 2012 Small Business Read More

You don’t have to be likeable to everyone to be a great entrepreneur, just to the people who count. Of course, we can all point to apparent exceptions, like Ted Turner or Larry Ellison, who are sometimes seen as lions, downright predators, or even jerks. Yet I’m told that even these guys are consid Read More

To ensure a successful website launch, there are technical and marketing considerations that should be addressed with your client before the new site goes live. Read More

The one thing stopping you from growing your business... is you. Here's why, and how you can use deliberate practice to improve. Read More

Regardless of the size of your business, your shipping costs probably account for a big chunk of your expenses. If you have not carefully evaluated all aspects of the process, you are probably spending more money than you need to get your goods out;... Read More

It's the ideal of mobile business: a picture of a guy sitting on the beach sipping some drink with an umbrella in it and “working” from a laptop. But the real picture of running a business when you have no place to call office, often looks far from that. Read More