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Issue: Employee retention problems which is due to a very unpredictable flow of work requiring employees to be ultra flexible with their work availability. Read More

Every successful business does some form of marketing. The “how” may vary quite a bit from business to business, but it happens none the less. From client referral programs to creating and placing traditional print advertisements there is a right way to market your business in order for it to be ef Read More

Many marketers and brands will agree that maintaining a blog is an essential part of a successful online marketing strategy. This is not surprising at all considering that blogs are among the channels where consumers get to know more about the products and services that they favor. If you maintain Read More

Most of the time, I’m all about providing encouragement and inspiration to entrepreneurs. They need it and they deserve it, because entrepreneurs are the lifeblood of our economy. But every so often, I try to give them a reality check, just to keep their feet on the ground and their nose to the gri Read More

Do you want to increase your blog traffic but not able to do it? Start following these top 10 basic blog tips to improve your blog ranking. Read More

At the latest Boston SEO workshop, one of the attendees who worked as the marketing manager for a larger local brand had a great question during our discussion about keyword research. Their organic, non-branded traffic had grown from 40% to 57% of their overall traffic in the last year (which is gr Read More

What happens to the meta tag data that’s embedded in your website if you switch WordPress themes? The SEO Data Transporter plugin can be the answer. Read More

Franchise owners in the emergency services sector, (yes-there is a sector in franchising like this) tend to do very well, in times of great public need. Hurricane Sandy may go down as the worst storm to ever hit the east coast. Franchisees that own the types of franchises mentioned in this post will Read More

New customers are looking for real differences when making buying decisions. Otherwise they look at price. See if your products or services have a real reason for being. Read More

I get to see the pipelines of dozens of organizations and hundreds of sales people every year. After only about 15 minutes of review, too often what I see is a pipe dream, not a pipeline. The signs are easy: Read More