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Three in-depth articles about Google AdWords PPC pay-per-click advertising including calculating your ROI using Google’s conversion tracking tool, Read More

Guarantees can be a way of reducing customer stress. They reduce the anxiety of the unexpected happening. This means your customers do not have to play the mind games of “what if something goes wrong”. However not all products or services need to offer guarantees. Here are some factors to consider. Read More

Recently, I’ve been introduced to two new people in hopes of possibly hiring them to work on a couple of projects. One person was offered up by my new neighbor and the other by a family member. Both spoke very highly of these people’s work. Email introductions were made, I responded enthusiasticall Read More

Charging for freelance research can be a little difficult for some — especially since many of us are writers that charge on a per-project basis. Here are some considerations as you set your rates. Read More

I don’t know about you, but one of the key reasons I wanted to be self-employed was so that I would be in control of my life.

When you think about it, the notion that someone else dictates what you do with eight (or more) hours of every weekday is quite shocking. I wanted to be in control of wha Read More

When I started mentoring entrepreneurs and startups a few years ago, I anticipated that I would get mostly tough technical questions, but instead I more often hear things like “Where do I start?” I find that the basics are actually the hardest to answer, just like your parents found out when they f Read More

Entrepreneurs are visionary, passionate, and creative. They are energetic, enthusiastic and positive.  Until faced  with the idea of the Cold Call or even the follow up call. The cold call is often the stumbling block for many entrepreneurs and salespeople. Read More

The temptation for overnight results in search engine optimization (SEO) is always present, but the risks are simply too high. Short-term SEO gains almost always involve “Black Hat” optimization techniques. These approaches violate the rules set out by the search engines and result in penalties whe Read More

Want a quick tip to reduce your overhead costs and increase efficiency while offering convenience and security to customers? Consider using e-signatures in your business transactions. Read More

Big Data is a frequently discussed topic in business today. Do what do you, as a marketer, need to know about big data? Read More