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Reacting and not taking considered action can hurt your business unnecessarily. When sales are slipping or leads are not coming in it is easy to get a sense of anxiety. But at this time it is essential not to react to the lack of sales. Instead take a step back and look at the situation.

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One of the great things Holly does here at The Work at Home Woman is provide us with upcoming events for women bloggers and entrepreneurs. Had she not, I probably wouldn’t have known Bloggy Boot Camp was coming to Texas. And as a result, this past weekend I attended my first blogging conference. Read More

Do you struggle with ideas? Many of us wish that we could find more creative solutions to the problems besetting our home businesses. Bryan Mattimore describes some of his techniques in his new book Idea Stormers: How to Lead and Inspire Creative Breakthroughs. Read More

Remember that customer preferences are dynamic. As such, each move should be latched on what the majority clamours. It may sound difficult given the vastness of the Internet market, but this is why methods such as A/B testing exist. Read More

If you’re a business that hopes to cash in on holiday shopping, you can set yourself apart with a message that appeals to your audience’s changing values. And now’s the time to start – because we’ve already started shopping. Here are some tips for developing a new marketing approach that's in sync Read More

The PR Verdict: “C” (Distinctly OK) for the Duke and Duchess of Cambridge. Using the established legal rulebook makes sense but is unlikely to change the long-term narrative.
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By Rieva Lesonsky. Have you all but given up on publicizing your small business to newspapers, TV, magazines and radio, instead focusing all your efforts on social media marketing? You could be making a big mistake. A study done this summer showed that despite the prevalence of social media, blogs Read More

Using traditional sales techniques can cause the lack of buyer trust. Buyer-focused sales training can help you understand the buying process and sell more. Read More

If you’re like me, you’re getting tired of hearing “content is king” everywhere you go. Ileane Smith, founder of Basic Blog Tips, goes as far as saying that content, in fact, isn’t king:
"For me, what’s more important are the connections and the relationships you can build through your blog. Those Read More

Make sure your offline marketing ties in to what you're doing online on your website, blogs, and social media. Tie in a strategy that works both online and offline. Read More