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Getting a franchise loan these days is a bit challenging. One potential franchise owner tried to get a loan for his $1.2 million franchise start-up, and ran into problems. I wouldn's have approved him either. Read why. Read More

I have had this idea at the back of my mind for several months already. And now is the time to share it with you. Whether I facilitate workshops or advise clients, I often find myself having to explain what the phrase social media strategy stands for. Usually, people realize that they have been imp Read More

Small business owners know the value of fostering a relationship with clients. However conversational roadblocks and objections can challenge those very important relationships. You know your product and the value it will bring to your client but... Read More

Human knowledge is finite

i.e. you don’t know everything about anything; and you know practically nothing about almost everything.(Read that again, and you’ll see that it does make sense!)

It is important to distinguish things that look similar but are not the same.

For example, it is imp Read More

Every first-time entrepreneur, or even an experienced founder stepping into a new business area, needs a mentor. Nothing you have ever done raises so many questions, or has the potential to be so fulfilling, or so risky, as starting a new business for the first time. A mentor is a confidant who has Read More

I interviewed Alex Schregardus of Xyndi Ltd about his new app visitorM - his start-up experience and idea behind setting up the app and which market sectors it is ideal for Read More

While sending out press releases may seem like an old way of marketing, it’s actually got a whole brand spanking new modern twist that has taken it to a totally different level of marketing potential. Read More

A current example of how image makers go about branding and selling politicians just like talk show hosts - or candy. But does this kind of slick really work? Read More

The thing is, when it comes to your competition, they can easily copy your ideas, your products, your look and feel…..the one they they can’t steal is the relationships you build with your customers. Many business don’t realize that it’s the way you treat your customers that makes you different fr Read More

For the last few weeks, I have been busy preparing the new social media workshops that I will facilitate in September and October. I love teaching those workshops, as they give me the opportunity to talk about the importance of storytelling in the branding process. The conversations often lead to v Read More