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Another great post asking the question: is college even worth it if you're going to be an entrepreneur? Read More

In the profit-centered business, customer happiness is merely a means to an end: maximizing profits. In the customer-centered business, customer happiness is an end in itself, and will be pursued with greater interest, passion, and empathy than the profit-centered business is capable of. Read More

Standard reference check questions have become so rote that I can rattle them off half-asleep. How long did the candidate work with you? What were the candidate's strengths and weaknesses? Was he a team player? Try these 8 questions and see what kinds of answers you get: Read More

Keyword research is more of an art than a science. Finding keyword phrases is one of the fundamental components of search engine optimization, but yet it is one of the the least talked about optimization techniques. If you are not doing effective keywords research, your SEO efforts will go astray. Read More

As the title says, here's a list of 10 documents you need to start a business. Link is from @nfib on Twitter. Read More

New data from SearchIgnite finds that the Google/Yahoo sponsored search deal will increase Yahoo search rates by about 22 percent. Yahoo has higher keyword ad rates than Google for certain terms, including the first three results on searches for premium terms like "insurance." It also outdoes Google in the #1 result for keywords containing a Read More

Barack Obama unveiled a tax credit to encourage small firms to buy health insurance for employees. The proposal, elaborated in a conference call with reporters by the campaign's Economic Policy Adviser, Jason Furman, would provide small firms with a 50% tax credit against the cost of employee premiums. To receive it, a company would have to Read More

When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper. Offers for white papers and Webinars make up the bulk of ads in Web Digest For Marketers and the solo emails sent once a week to subscribers. I see what pops, and what lays an egg. Here are best practices gleaned after watching this marke Read More

In his book, The Age Curve: How to Profit from the Coming Demographic Storm, Kenneth W. Gronbach tells a story about stopping at the top of his driveway to retrieve the mail, getting back in the car and hearing his two daughters—aged 13 and 16—excitedly ask what came for them. Both, it turned out, received direct-mail offers from their favorite cl Read More

The internet is a copy machine. When copies are super abundant, stuff which can't be copied becomes scarce and valuable. From my study of the network economy I see roughly eight categories of intangible value that we buy when we pay for something that could be free. In a real sense, these are eight things that are better than free. Eight uncop Read More