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ProBlogger is a website run by Darren Rowse that is dedicated to helping other bloggers learn the skills of blogging, share their own experiences and promote the blogging medium. He started it in September 2004 mainly because he wanted to keep a record of what he was learning about blogging for money. Since then he has added over well over 3500 ar Read More

There are thousands of small business and entrepreneurship blogs in the blogosphere. Unfortunately, many of them are not at all useful to the experienced or aspiring entrepreneur. We've all seen them. The great majority of which are e-commerce "pros" masquerading as entrepreneurship experts. This makes finding solid, useful information for the Read More

It does not matter what your product line is, service is the key difference to your success. Service builds a value-added benefit that can increase your client's retention rate and generate a higher asking price for your product line. From the very first sale to the one hundredth repeat sale from a satisfied, retained customer, it is the level and Read More

Email marketing analytics have led Dela Quist, CEO of London shop Alchemy Worx, to discover a sweet spot for how long subject lines should be. He says open rates climb when the subject lines are in the 50-character range or 80-character range. But, perhaps counterintuitively, they fall in the middle when the length is 60 or 70. Read More

Office lighting is also a major user of electrical power and a source of greenhouse emissions. In contrast, natural light is available and cost-effective, leading to “daylighting” which is defined as a building design that makes effective use of outside light in relation to heating, cooling, and lighting, and it also works to improve employee prod Read More

I don't get it. Despite all the training, the free videos, and the countless hours of personal mentoring—the marketers still don't seem to understand. Capture pages aren't a gimicky little thing you just throw into the marketing mix because some guru told you to do it. Lead capture pages have a very distinct and important purpose in web marketing. Read More

Many entrepreneurs ask Guy Kawasaki what is the best way to open a pitch to potential investors. Here he answers that question, but also tells you the ten worst opening lines that you can use. Read More

I have to admit, this might be a little risque for BizSugar, but I thought it was both amusing and contained some decent advice. Read More

A great post talking about the reasonings or rationale behind why people purchase things from you instead of your competitors. Read More

Most sellers are not trained to see things through the buyer's lens. But if we set down our own lens and walk around to the buyer's side to see their view, we'll understand their situation with more clarity and exponentially increase our ability to bring them value. Read More