BizSugar.com › User › macromax › Voted

Great brands operate at a higher level. They don't change the essence of who they are as the business changes. That's backward and that's why companies fail. Instead, they make sure that they direct how the business changes so that it fits with the brand, from the new lines they bring in, to the employees they hire, to the competing compa Read More

Can a viral video contest generate results for a business to business company when the pool of prospects is much, much smaller than for a consumer campaign? Read More

Anything from Charles is useful, but this gives insight into your "headline". And lets' face it, if your headline doesn't grab them, the rest of your copy isn't counting for anything anyway! Read More

From the page: "I wear a lot of hats in the course of my work: analyst, marketer, blogger, developer, and so forth. Every hat requires different routines, and in order to get the best results with each position, I define processes and subsequently follow them." Read More

Determining what type of website you need for your small business is a common question, and this article offers some answers. Read More

What do you do when someone who's joined your team has a different set of ideals or perspective? Read More

Ever wondered why so many people and businesses seem to have such a consistently loyal following? No matter what they say— even it it's incorrect, people still listen? Wouldn't it be great simply to have people hear you in the first place? Read More

Selling B2B is “consultative,” but there's a point where you need to turn the meter on. The concept of “consultative” selling is that the sales professional should be adding value from the very start of the customer relationship. However, if that concept is taken too literally, you can end up providing free services to a prospect that never int Read More

SocialMedia Networks says they're the first ad network to focus 100 percent on social media. They have over three billion ad impressions to more than 15 million unique visitors per month. These ad impressions are delivered within 5,000+ applications and they're appearing on Facebook, Bebo and MySpace. I asked SocialMedia's CEO Seth Goldstein a Read More

As customers become more cautious and more skeptical, so does the need for great testimonials become more critical. Most of us have a few testimonials, but almost no one has a process for systematically going after them as a strategic priority. Social proof is one of the most powerful selling tools available and Street-Smart Marketers make it a pr Read More