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We search marketers can learn a lot from the direct mail wizards. Putting it more crudely: if Claude Hopkins were alive, his Google campaigns would kick ass. Claude Hopkins. Albert Lasker. John Caples. David Ogilvy. Leo Burnett. Maxwell Sackheim. If you don't know these names, you should. They're the guys who invented direct respo Read More

For advertisers who are using Google Analytics in tandem with their AdWords PPC account, the process for tracking data is a cinch. The question then becomes, “How do I track this data for my Yahoo! Search Marketing PPC campaigns?” Read More

With the tagline "Change the world...one business at a time," Kivab4b.org offers entrepreneurs and small businesses an easy way to participate in cause-related marketing. Read More

A competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, Local Zing. Read More

It's a frighteningly common myth - small businesses who falsely believe their data is safe. After years in IT, featuring numerous calls from people asking to be rescued, I assembled this quick guide which can help any small business avoid the misery. Read More

Last month the Google Quality Rater's handbook was leaked online. This is what Google deems important when judging the quality and relevance of a web page. In spite of what many say, Google does not entirely rely on automatic computer-based algorithms in its search engine rankings. They do employ human editors that control the quality of se Read More

6 Landing Page tutorials that get you creating killer landing pages. 12 Real-life Landing Page Make-overs. Read More

Multichannel trigger marketing uses customer behaviors (internal triggers) and outside factors, such as seasons and life-cycle data (external triggers), to develop timely, relevant, one-to-one communications. Trigger marketing campaigns take advantage of both print and online vehicles to encourage a specific consumer response. As 100% variable Read More

From the page: "If I'd known then what I know now, would I have gone into this business? I don't know. But here's some wisdom I wish I had back then" Read More

There's a time and place to go big, lord knows we get told how small we are often enough. But when it comes to marketing your small business I would trade big dreams and pages of killer ideas for one little strategy brilliantly and consistently executed. Small business owners get so caught up in the “web 3.0 idea of the day” that they never get Read More