We search marketers can learn a lot from the direct mail wizards.
Putting it more crudely: if Claude Hopkins were alive, his Google campaigns would kick ass.
Claude Hopkins. Albert Lasker. John Caples. David Ogilvy. Leo Burnett. Maxwell Sackheim.
If you don't know these names, you should.
They're the guys who invented direct respo
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Macromax voted on the following stories on BizSugar
Secrets Of Paid Search Success From 1930s Direct Mail Wizards
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From http://searchengineland.com 5986 days ago
Made Hot by: on April 19, 2008 8:02 pm
The Secret of Tracking Yahoo! Keyword Data in Google Analytics
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From http://www.ppchero.com 5986 days ago
Made Hot by: on April 19, 2008 8:02 pm
For advertisers who are using Google Analytics in tandem with their AdWords PPC account, the process for tracking data is a cinch. The question then becomes, “How do I track this data for my Yahoo! Search Marketing PPC campaigns?”
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Entrepreneuer Gives Back
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From http://www.smallbizresource.com 5988 days ago
Made Hot by: plethmen on April 18, 2008 1:09 am
With the tagline "Change the world...one business at a time," Kivab4b.org offers entrepreneurs and small businesses an easy way to participate in cause-related marketing.
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How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Business
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From http://www.marketingprofs.com 5988 days ago
Made Hot by: on April 18, 2008 1:12 am
A competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, Local Zing.
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Myths About IT That Could Sink or Float Your Small Business
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From http://www.multisolutions.co.uk 5988 days ago
Made Hot by: on April 18, 2008 1:11 am
It's a frighteningly common myth - small businesses who falsely believe their data is safe. After years in IT, featuring numerous calls from people asking to be rescued, I assembled this quick guide which can help any small business avoid the misery.
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The Secret Google Quality Raters' Handbook
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From http://www.pandia.com 5990 days ago
Made Hot by: suzyQ on April 14, 2008 9:23 pm
Last month the Google Quality Rater's handbook was leaked online. This is what Google deems important when judging the quality and relevance of a web page.
In spite of what many say, Google does not entirely rely on automatic computer-based algorithms in its search engine rankings.
They do employ human editors that control the quality of se
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Landing Page Tutorials and Case Studies
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From http://www.copyblogger.com 5991 days ago
Made Hot by: on April 14, 2008 9:24 pm
6 Landing Page tutorials that get you creating killer landing pages.
12 Real-life Landing Page Make-overs.
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3 Multichannel Trigger Campaigns That Work
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From http://tmt.targetmarketingmag.com 5993 days ago
Made Hot by: on April 14, 2008 5:50 pm
Multichannel trigger marketing uses customer behaviors (internal triggers) and outside factors, such as seasons and life-cycle data (external triggers), to develop timely, relevant, one-to-one communications. Trigger marketing campaigns take advantage of both print and online vehicles to encourage a specific consumer response.
As 100% variable
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38 Things I Wish I Knew When I Started In Marketing
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From http://www.conversationmarketing.com 5993 days ago
Made Hot by: johnnywolfe on April 13, 2008 4:01 am
From the page: "If I'd known then what I know now, would I have gone into this business? I don't know. But here's some wisdom I wish I had back then"
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Go ahead, dream small
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From http://www.ducttapemarketing.com 5993 days ago
Made Hot by: TimJustus on April 12, 2008 12:10 am
There's a time and place to go big, lord knows we get told how small we are often enough.
But when it comes to marketing your small business I would trade big dreams and pages of killer ideas for one little strategy brilliantly and consistently executed. Small business owners get so caught up in the “web 3.0 idea of the day” that they never get
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