Internet users don't even see most of the ads on a Web page, particularly if they're below the fold--whether the site is a highly trafficked media property or a niche blog. That's according to new research from MarketingSherpa.
The marketing research and consulting firm commissioned Eyetools to run an eye-tracking study with the goal of fin
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Macromax voted on the following stories on BizSugar
Only 25% Of Viewers See Web Ads Below The Fold
Posted by morecowbell under Online MarketingFrom http://publications.mediapost.com 5830 days ago
Made Hot by: on April 11, 2008 6:16 pm
Getting the Most Out of Your Corporate Blog
Posted by digitalsmash under Public RelationsFrom http://www.toprankblog.com 5831 days ago
Made Hot by: on April 11, 2008 12:27 am
Many Corporations start blogs without the right idea of how to really connect with their customers. See some great examples of how some top companies are using their blogs to connect.
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The Real-Life Perils of the Indiscreet Email
Posted by dlanders under LegalFrom http://www.productivitytoday.com 5831 days ago
Made Hot by: on April 10, 2008 9:58 pm
Is there anything in your email that you would not want exposed?
Our recently resigned D.A., Chuck Rosenthal, was ousted, or outed, when his past years of emails were subpoenaed by defense attorneys in preparation for a trial.
Somehow the judge who granted the subpoena allowed press access to not just the messages relating to that case, bu
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Where to Find Open Data on the Web - ReadWriteWeb
Posted by Aaronontheweb under NewsFrom http://www.readwriteweb.com 5831 days ago
Made Hot by: on April 11, 2008 2:22 pm
A comprehensive listing of sites with publicly available data to be used for programming or even marketing research and analysis.
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Web Startups That Came Back From The Dead
Posted by TimJustus under Success StoriesFrom http://mashable.com 5831 days ago
Made Hot by: ILuvMktg on April 10, 2008 1:19 pm
We've all seen the usual success story: a 20-something programmer gets an idea, launches a website, and within months he's already got huge traffic, multi-million dollar exit options and an interview with Wired. All the traffic graphs go straight up without faltering even for a day.
These types of stories have created an atmosphere in which no
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The Challenge of Staying Focused in a Startup
Posted by suzyQ under StartupsFrom http://www.instigatorblog.com 5832 days ago
Made Hot by: macromax on April 9, 2008 2:26 pm
Startups have a hard time staying focused. It's the nature of the beast. The enthusiasm founders have for their startups can very quickly lead to chasing too many opportunities.
The big risk? Running in every direction, chasing every lead, idea and opportunity only to realize at the end that you've made very little progress. And this might not
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Barriers to Finding the Right Employees
Posted by JenNel under Human ResourcesFrom http://www.smallbusinessnewz.com 5832 days ago
Made Hot by: on April 9, 2008 11:49 pm
It seems that many small businesses are having trouble finding these key employees in the first place. Three quarters of small business owners surveyed said that finding qualified employees is difficult and nearly three out of ten rely on family members such as their spouse to help them off the clock.
58% of those surveyed said that the benefi
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Blurring the Lines Between Advertising and Entertainment
Posted by Becky under AdvertisingFrom http://www.marketingprofs.com 5832 days ago
Made Hot by: on April 9, 2008 12:18 am
Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level.
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Are You Trash Talking Prospects?
Posted by Jeffrey under SalesFrom http://www.writingwhitepapers.com 5832 days ago
Made Hot by: on April 8, 2008 6:56 pm
Do you find it hard to engage with prospects or customers? If so, keep reading—
I was recently on the phone with Jill Konrath, author of Selling to Big Companies.
I explained a project I am working on and she said, with great excitement, “You MUST read this article I wrote.”
What follows is perhaps one of the best lessons on why we fail t
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Radical Sales And Marketing For Your Small Business
Posted by TheProfitRepairman under SalesFrom http://www.news-press.com 5833 days ago
Made Hot by: on April 8, 2008 1:33 am
The meaning of the adjective radical is “not bound by traditional ways or beliefs.” Here are the “must dos” of a seasoned business unit's radical salesperson and marketer.
No stone goes unturned in your search for new leads and clients; no sales idea is too silly or stupid to try; you sell to everyone, every day, no matter what their size; you
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